7 Secrets To Writing A Successful Ad
Whether you're advertising a product on print, radio or Internet, these 7 secrets will help you write and successfully advertise your product:
YOUR HEADLINE OR TITLE PROMISES SOMETHING TOYOUR CONSUMER. Yep, you gotta grab their attention at theoutset -- that is, by way of your headline. Tell me, would youbuy a product after reading this headline: "New Hair GrowthShampoo Now In The Market!" I don't know about you, butif it was something like, "50% Hair Growth In 7 Days!" I'dbuy the product and try it out to see if it delivers what it promised in the headline. It's a more effective headline thanthe first because it gives a concrete result in only a short time.Bald or semi-bald people are more likely to buy the productwhen they read the second headline.
A GOOD LEAD FOLLOWS A GOOD HEADLINE. If you'vewritten a very good headline, chances are you'll be able towrite a good lead based on that. The key here is to supportyour headline with facts in your lead as well as elaborateyour headline. Another tip: Don't waste words explaining toyour readers and target consumers what they already know.Go straight to the point. Zero in on your product and what itcan do for them. Again, taking our example from the hairgrowth shampoo, don't waste a paragraph explaining the causes of baldness. Give them specifics and facts right awaysuch as how effective your hair growth shampoo is as wellas tests conducted.
BE CONVINCING BY PROVIDING AMPLE AMOUNT OF INFORMATION ABOUT YOUR PRODUCT. Ask yourself,"What can I say or write here to convince my readers or potential customers to actually buy my product?" List thingsrelated to your product and write them in a logical manner.Remember that grabbing their attention from your headlineand lead is winning half the battle. The next step is for youto convince them to buy your product once you have theircomplete attention.
TREAT YOUR AD COPY LIKE A NOVEL OR A STORY. If you want sales results, learn how to write and present youradvertisement in a logical manner. Treat it as if you're writing a short story or a novel: you have an introduction,you have a conflict, a climax and finally a solution. Make yourreaders and potential customers feel like the ad is really forthem. Organize your sales points according to importance:start with the most important and then finish off with the least.
IF YOU WANT SALES, NEVER WRITE OR PRESENT ABORING AD. Again, if your ad is interesting, that's the onlyreason why your readers or customers are ever going to readon and finish reading your ad and possibly buy and try outyour product. One effective way for you to "connect" with your readers/customers is for your ad to speak directly to them. Tell them a story, appeal to their emotions, their needs,their desires. If possible, add testimonials from people theyare familiar with; a famous actor or actress perhaps. Nevermake the mistake of talking more about your company and your success more than the product you are trying to sell. Yourtarget customers are reading your ad because they want toknow about your product and not about you. Don't also bothertrying to tell them how your company developed the product.Tell them instead what your product can do for them.
DON'T EXAGGERATE; BE BELIEVABLE INSTEAD. The onlyway to achieve this is to tell the truth in your ad. You haveto be able to develop the image that your customers can trustyou based on the kinds of advertisements you show them. Ifyou have to choose between being clever or ingenious withyour ad and being honest and truthful, go with the latter. Yourcustomers will be able to discern for themselves that you arebeing honest with them. If you were able to convince theminto buying one of your products before by giving them falsehopes or facts, trust me, you won't be able to convince themto buy that same product again simply because the productdidn't deliver what you promised in the ad.
GET THEM MOVIN'! You have managed to hook their attention,get them to read the entire ad and convince them to buy and try out your product. But without this important part of your ad, you still won't be able to really have a successful ad. Yes,your customers now want to buy their product. They're excitedto try it out. Where and how do they buy? It's important toput an address, a phone number or even a hotline for them tomake them buy and take that final step in your ad campaign.Give them ways of how they can order: credit card, a formthey can mail and send money order to, using discount and promotional coupons.
Keep in mind these tips and you'll be able to produce ads that will sell you your products.
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ABOUT THE AUTHOR
Shery Ma Belle Arrieta is a freelance writer and ebook
author. She provides content for www.WebMarketingSpecialists.com, an emerging company that specializes in search engine promotion. She also publishes several ezines, one of them is the weekly Sites, Biz and Zines! ezine. Visit her web site at http://webmarketingspecialists.com/ewriter and