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Airplane advertising creates a stronger bang for the buckIn today’s competitive, yet difficult, business world there are many options for advertising. Unfortunately, banner advertising might not even enter the picture for business owners looking for advertising options. But it should.
And that’s a mistake. Let’s look at why airplane banners create advertising
that’s effective in several ways. Cost Airplane advertising creates a stronger bang for the buck
than other forms of advertising. While you might pay for a radio ad each time
it’s on the radio, or a premium for a good billboard in a freeway location,
with banner advertising, you pay for the banner once and then only pay a small
charge each time that banner is flown. Today, more and more advertisers are giving up on
advertising altogether, but that’s a mistake. Businesses can’t make money and
bring in new (and returning) customers without getting the word out. But in
today’s economy, it’s essential to get the word out with the most affordable
method. Aerial advertising provides that. Novelty We are bombarded with advertising each day. We hear it on
the radio on the way to work, see it on the television as we watch each evening
and read it in magazines, newspapers and on signs. It seems that everywhere we
turn someone is trying to sell us something. Of course, aerial banners are also selling or promoting something, but the method of delivering that message is so novel people pay attention. While you might barely hear most of the ads that are played on the radio and might flip past ads in magazines, when a flying banner is seen overhead, you look to the sky and make note of what you see. Memory That’s right, memory. People remember banner ads in a way
they just don’t remember most other forms of advertising. This is likely due to
two things – the novelty of the advertising and the attention we pay to the ads
themselves. As we discussed above, the novelty of aerial advertising
gets attention. It’s not as common to see a banner airplane in the sky as it is
to see and hear other forms of advertising, so we naturally pay attention. Aside from the novelty, however, people remember airplane
advertising much better than other forms of advertising. Some studies have
shown that most people keep an aerial ad in their minds much longer than they
do other forms of advertising, which means people are more likely to act in
some fashion that benefits the advertiser. Although advertisers have many options for their advertising
dollar, and most experts suggest that advertisers diversify their advertising
methods, it’s a common sense decision to include aerial advertising in the mix. Arnold Aerial Advertising is one of the many companies that provide such
services. Located in New York Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHORMichael Arnold is the Director of Arnold Aerial Advertising Inc. They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break,
Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all
Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.
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