Airplane advertising creates a stronger bang for the buck

Advertising Articles | March 26, 2009

In today’s competitive, yet difficult, business world there are many options for advertising. Unfortunately, banner advertising might not even enter the picture for business owners looking for advertising options. But it should.

When done well, airplane advertising can be more effective than other forms of advertising, turning a simple ad into dollars and customers for the advertiser. While advertisers often think about radio advertising, newspaper advertising, television and even billboard advertising, they often don’t even consider banner advertising.

And that’s a mistake. Let’s look at why airplane banners create advertising that’s effective in several ways.

Cost

Airplane advertising creates a stronger bang for the buck than other forms of advertising. While you might pay for a radio ad each time it’s on the radio, or a premium for a good billboard in a freeway location, with banner advertising, you pay for the banner once and then only pay a small charge each time that banner is flown.

Today, more and more advertisers are giving up on advertising altogether, but that’s a mistake. Businesses can’t make money and bring in new (and returning) customers without getting the word out. But in today’s economy, it’s essential to get the word out with the most affordable method. Aerial advertising provides that.

Novelty

We are bombarded with advertising each day. We hear it on the radio on the way to work, see it on the television as we watch each evening and read it in magazines, newspapers and on signs. It seems that everywhere we turn someone is trying to sell us something.

Of course, aerial banners are also selling or promoting something, but the method of delivering that message is so novel people pay attention. While you might barely hear most of the ads that are played on the radio and might flip past ads in magazines, when a flying banner is seen overhead, you look to the sky and make note of what you see.

Memory

That’s right, memory. People remember banner ads in a way they just don’t remember most other forms of advertising. This is likely due to two things – the novelty of the advertising and the attention we pay to the ads themselves.

As we discussed above, the novelty of aerial advertising gets attention. It’s not as common to see a banner airplane in the sky as it is to see and hear other forms of advertising, so we naturally pay attention.

Aside from the novelty, however, people remember airplane advertising much better than other forms of advertising. Some studies have shown that most people keep an aerial ad in their minds much longer than they do other forms of advertising, which means people are more likely to act in some fashion that benefits the advertiser.

Although advertisers have many options for their advertising dollar, and most experts suggest that advertisers diversify their advertising methods, it’s a common sense decision to include aerial advertising in the mix.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

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ABOUT THE AUTHOR

Michael Arnold is the Director of Arnold Aerial Advertising Inc. They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.