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Are You Maximizing Your Pay-Per-Click Returns?Pay-per-click keyword advertising has become immensely popular asit enable advertisers to have better control over their budget. Pioneer Goto.com now serve over 2 billion search queries monthlyand their premium listings appear on major search engines such asAmerica Online, Lycos, Altavista, Netscape and Hotbot. With the tremendous volume of keyword bidding, there existopportunities for your business to reduce bid costs whilemaintaining the same ranking! I'm about to reveal a hot pay-per-click tip that will save youthousands of dollars in monthly bid fees. What is this secret?Read carefully ... As at press time, the top bid for the keyword "flower" onGoto.com is $1.88. The 4th bid is $1.83 while the 5th bid costjust $1.21. FTD.com secured the 4th place while FlowersAcrossAmerica.comsecured the 5th bid. FTD could have reduced their bid to $1.22and still remain in the 4th spot! Their savings per-click would be $0.61. Savings per thousandclicks would have been $610. "Flower" was searched more than370,000 times the previous month. If they had a click-through ofjust 3.0%, they could have saved $6771.00 on the keyword "flower"alone! When was the last time you checked your bids? You could reduceyour bids while still maintaining the same ranking or get a top 3position for maybe just 1 cent more! It's all about bid optimization. So how often should you monitoryour bids? I recommend that you check your bids for "bid gap"opportunities at least once a week. Search the keywords which you have bid for and check for bid gapsbetween you and your competitors' bids. This should take you lessthan 30 minutes a week but the savings will be substantial. What if I have a few hundred keywords in my bid list? You will need a more efficient solution. A number of bidmonitoring services have sprung up across the Internet. For amonthly fee based on number of keywords monitored, they willmonitor your keywords for bid gaps daily and notify you whenthere are opportunities for savings. If you use more than one pay-per-click engine, most of theseservices can monitor bid gaps across multiple engines. Yoursavings in time and money will be significant, especially if youhave placed expensive bids. Here is a list of online bid monitoring services available: Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHORChee Wee is a professional Internet Marketing Consultant. Visit his website & discover the secrets to exploding your online sales and traffic! Subscribe to his FREE weekly newsletter & get HOT marketing tips delivered to your mailbox. 
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