Break Free From Cliches

Mar 11
09:42

2008

Kaye Z. Marks

Kaye Z. Marks

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How to prevent cliches in your ad copies

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When doing your marketing tool,Break Free From Cliches Articles do not ever think that clichés can get you the results you expect. This is just one of the biggest hoaxes in marketing. Including clichés in your ad copy is like that, a cliché.

 

Not only do you confuse readers because there is a possibility that they will not be sure what message really meant, the danger of having clichés in you color printing ad copy lets your target readers misinterpret and create meanings from your ad that is totally out of context. Even if you do not intend to do it, you are giving your target audience the opportunity to come up with their own connotation which might actually lead them to reject what you have to offer.

 

Clichés are very common to see in the headlines of color printing ads. It is like most business owners and a few marketers are thinking that clichés are great attention getters. I mean, it is as if they believe that their target readers would actually be interested in the humor or even the twisted meanings that a cliché offers.

 

But after reading your headline, what do you think would be the reaction of your target readers? Yup. They are probably thinking what the heck you are talking about. And if I am right, they might even be questioning the relevance of your cliché headline to what you can do actually.

 

This is the number one rule in copywriting: do not use clichés in your ad copy, especially in your headlines and sub-headlines.

 

This rule has been in many articles and how-to columns before, online and even offline. But the ubiquity of it reflects that not so many have heeded the call for its obliteration.

 

There is only one way for you to actually get your target readers’ attention. Provide them with provocative and appealing headlines and sub-headlines that make them want to think of what you can do to satisfy their needs.

 

Let us face it. If you let your audience trip from your headline and sub-headline, you’re letting an opportunity to slip away. Getting them hooked and wanting to read your ad copy is the main objective of every headline and sub-headline. You got to provide a copy that would make them want to think about themselves and what you can do for them.

 

And not just any attention-getting headlines, mind you. You need ‘thought-provoking’ headlines that engage your readers. Do not miss out on the opportunity to make your message stick. Make them want to take the time out to read more and get more details of your business.

 

Clichés just do not make it as far as ‘thought-provoking’ is concerned. You’re just losing your position every time you use it in your ad copy.