It always great to be armed with knowledge before you even meet with the chosen commercial printing company.
If you are more on the advertising, administrative or the strategic
management department of your company, it is more likely that you will
be having a chance to do commercial printing. It always good to be
armed with knowledge before you even meet with the chosen commercial printing company so you have a general idea of what they will be needing and what you will be doing. Some steps you could go through are -
1) Are your finances in check? Do you have a general idea of how much your print needs will amount to?
Your financing is paramount for this print service to push through so
ready your wallets and research for the package rate on your particular
print need. The best way you can go about this is to call or send an
email message to various printers listing down your needs so they know
the package to give you. If you’re lucky you will chance upon some
printers who will have freebies or free add-ons your print package to
entice you to do business with them. Sometimes it is good also that you
let the printers know that you are also looking at other printers to
keep them on their toes and give you the best deal they could possibly
give you.
2) Have a list of all your print needs
It is always best to be armed with knowledge and a list of what you
need to print. You not only save on both yours and your printers time,
it will also help your printer figure out the right package to give you
and just how much discount they can give you without breaking the bank.
3) Write your wordings
The words you be putting on your prints are vital in making people
understand what your print is about. Since you have already figured out
the prints you will be using you can easily figure out just how much
text can fit in it. write your text but make sure that your prints will
not be cramped or divided because it did not fit in one line.
4) Major areas you need to choose well on commercial printing -
• Fonts
You have probably read something that makes your eyes squint just to
understand it, you do not want to do that. You also do not want to cut a
certain word just because it does not fit the line because your fonts
were so big. In other words keep your fonts at a good average and keep
it simple.
• Colors Colors make any art alive and enticing,
pick the right colors and entice the right senses. You may want to have
a little knowledge on color psychology to so you can stir the right
senses.
• Pictures Make sure your pictures have high
resolutions and you are using a picture that puts you in a good light.
Tap the services of a specialized professional photographer to get the
best results.
5) Putting your art file in order
Printers have a series of file requirements that you need to follow and
it varies per printer so it is important that you understand what they
tell you. They will probably be telling you about the required file
type, color model to use, font files and your crop marks.
6) Pre-submission check
Checking your files before you submit it to the commercial printing
company is a must. Spare yourself some time and your printers by
checking everything instead of allowing a ping-pong of files for simple
editing just because you did not follow their file requirements.
Printers will either tell you this through a checklist, a guide or a
simple verbal reminder. This is for you, so listen for the benefit of
your commercial printing needs.
For more easy tips and wise ideas about cost effective and impressive print materials visit: commercial printing.
Irene
Thompson spent 5 years guiding businesses to get new customers and
increase sales. To experience fast, full color, high quality and
traditional services commercial printing, visit Unitedgraphics.com, one of the most trusted and fast growing commercial printing company.
