Gareth Parkin

Designing Promotional Umbrellas

Designing promotional umbrellas does not need to be a complicated time consuming task, in fact it can be dead easy; there are only a few quick and easy processes that you need to follow in order to create an attractive and effective promotional umbrella.

Designing promotional umbrellas does not need to be difficult, in fact it can be very easy; there are only a few simple processes that you need to follow in order to design an attractive and effective promotional umbrella. To begin your first going to want to decide upon a style for your promotional umbrella; would you like a traditional looking umbrella that does not expand lengthwise, or will you want one of the more modern pop-up umbrellas?

Are you going to want novelty promotional umbrellas that may not be practical, but will definitely make an impression? Coming up with a base design is an essential first step in creating a promotional umbrella, from there you will be able to make many other design decisions such as color choice and logo placement. Indeed all of your design decisions for the promotional umbrella must first stem from its basic form factor.

After you have decided on a form factor for your promotional rally will want to choose a color scheme. Your first choice should be a color scheme that reflects the colors of your company’s marketed identity. Not all companies have their own corporate colors, however most used a few select colors on their corporate literature for logos and such; these should ideally be the colors of your promotional umbrella.

However if your corporate colors are ugly, or unavailable to be used by the manufacturer of your promotional umbrella you will want to choose colors that are at least within the same color family as your original corporate colors. For instance if your corporate colors are maroon and gold you may have problems finding manufacturers that can accommodate these colors, so instead you may wish to color your promotional umbrella with red and yellow tones. While these are not your original corporate colors they are still within the same color family and should be adequate substitutes.

So early in your corporate logo is ugly or overly complicated you may not want to put it on a promotional umbrella. The reason for this is simple, overly complex logos have a tendency to print poorly on the cloth material used for an umbrella; so while your logo might look great on paper it may turn out less than perfect on a promotional umbrella. Likewise if your logo is unappealing to begin with it will not become any more appealing when printed on a promotional umbrella.

You're going to want to design your promotional umbrellas to be something that people would not be ashamed to use in their everyday life. That is to say many people may have problems using a hot pink and lime green umbrella if they are over the age of 14. With this in mind you're going to want to design your promotional umbrella to be attractive to your intended audience. If you have a middle-aged business audience in mind then you're probably going to want to use muted tones for your promotional umbrella; basically anything you think your intended audience would be comfortable carrying around.

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