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Enlivening Your Trade Show Stand Through Social Media

Are you maximizing your trade show stand response by leveraging social media to generate buzz? If not, you need to start using social media to plug your presence at trade shows and garner more interest in your table top displays and banner stands.

Maybe you have an awesome trade show stand that outlines the qualities of your latest product or service, but at the last event, it didn't draw the crowds you'd hoped for. Or perhaps you feel like you're getting lackluster results from the tried and true table top displays that have always worked hard for you. Could it be that the problem isn't with your banner stands or other elements, but with the way you're promoting your presence? The rise of social media, including apps like Facebook, Twitter, FourSquare and others, has given way to a new wave of promotional opportunities. More attendees are turning to their smart phones every year to help guide them through the overpowering wealth of information and find what they're most interested in. If you aren't taking advantage of social media yet, you need to start yesterday. Here are a few great ways to ensure your more traditional elements, including your trade show stand and table top displays, get the exposure they deserve.

Schedule An After-Hours Event

Attendees at conferences have to be constantly on the move, scurrying from one trade show stand to the next in hopes of seeing everything on the floor during normal hours. They may have to rush through some displays or give informational banner stands a cursory glance instead of gleaning all of the information you provided. The solution? Invite attendees to an after-hours gathering where they can relax, unwind, and give your company the attention it deserves. If you can rent a small side hall at the same venue, you can even transfer your table top displays to the new room for a few hours, then put them back in place after you're done. It's a great way to use your exhibit in two different ways to reach potential leads.

Stay In Contact Through Social Media

Whether you're on Facebook, tweeting or blogging, the more social media presence you have, the more you'll be able to exploit it to promote a visit to your trade show stand. Announce a giveaway via twitter or post updates to Facebook that feature relevant bits of information and a good photo of your banner stands and table top displays. You'll get plenty of interested parties visiting your booth who want to learn more. You can also blog about your company's products and services directly from the event floor, adding interesting links and photos to create a bit of buzz. Video uploads are another way to keep visitors in the loop even if they haven't made it to your table top displays yet. The bonus here is that if they see a good photo of your banner stands or the crowd around your trade show stand, they will be intrigued and more inclined to make their way to your booth to learn more.

Find Industry Bloggers Who Will Praise Your Trade Show Stand

There's no reason why you can't garner a bit of great publicity by having someone else do some of the work. If you've clicked with knowledgeable industry bloggers in the past, now is the time to call in a favor or two. If they are attending the same event, they may be willing to mention your trade show stand in a blog post, driving new leads to your booth. Issuing a press release to various media outfits is also a great way to get attention for your table top displays and banner stands on the floor. As blogs and press releases are quoted, retweeted and reposted, they naturally create an increasingly wider audience of attendees who may have otherwise missed your trade show stand entirely.

Some people fear that social media will be the death of annualindustry events, but the opposite is actually true. The more social media responds to industry eventsFree Reprint Articles, the more interest there will be in the conference as a whole and the individual trade show stands as well. It's time to harness that power and put it to work for your company!

Article Tags: Trade Show Stand, Trade Show, Show Stand, Through Social, Social Media, Banner Stands

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