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Four Alternative Uses For Portable Displays: Beyond Trade Show Displays

Portable displays aren't just for the convention center floor anymore. Your trade show display can be used in a variety of ways at many different venues to get the word out about your company.

When you invest in professionally designed portable displays, banner stands and other elements for a trade show display, your company is banking on getting a healthy ROI. You hope that you'll be able to justify the expense of the various elements, particularly if you visit several different industry events each year. But you don't have to limit the use of your exhibition displays to conventions or conferences. In fact, the versatility of most elements makes them ideal for a variety of uses that can garner great interest beyond traditional venues.

1.    Recruiting Events: Getting Their Attention

If your company attends college job fairs or corporate recruiting events, a trade show display is the ideal way to capture the interest of potential new employees. You can sell your business to candidates in much the same way you sell your products or services at industry venues. Simply change the focus a bit, highlighting the advantages of being an employee of your company rather than the advantages of your product or service. While the main features of your display can stay the same, switch out the banner stands for a few new ones that focus on why everyone should want to work for your company.

2.    Charity Events: Banner Stands Show Your Support

Companies that are involved with local charities and supportive of non-profit organizations often send representatives to fundraisers and other charitable events like walk-a-thons. If your business participates in these events, you can set up your trade show display in a strategic location where other participants can learn more about your business and its dedication to the sponsored charity. It's a great way to get recognition for involvement in your local community. Portable displays can be used to illustrate your business' charitable goals or announce a new affiliation with the current charity, giving you excellent press while helping a worthy cause.

3.    Showrooms: Changing Things Up For Interest

Neglecting your own company's showroom floor is a surprisingly common mistake. Why lock up your portable displays when you aren't at a trade show? Instead, set them up in your company showroom to remind visitors what your business has to offer. Banner stands can highlight specific features of your product line and reinforce what customers learn in the showroom. You can also use various events -- a March Madness Sales Event could be followed by an April Shower of Savings.

4.    In-House Sales Meetings: Creating Enthusiasm

In-house sales meetings or training sessions can be deadly dull for even the most seasoned employees. By integrating a few elements from your trade show display into your sales meetings or training sessions, you can remind your employees of just how great it is to be working for your company. You can generate some new enthusiasm in your sales force by using banner stands or portable displays to announce sales contests or new initiatives such as a rewards program.

Don't limit the use of your trade show displays to typical venues. With a wide variety of options availableArticle Search, you can use them throughout the year in unique ways that will get you an even better return on your investment than you'd hoped for from your trade show displays.

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