How Much Advertising Can a Buck Buy?

Advertising Articles | July 21, 2002

You know those annoying commercials for dial around long distance services?A dollar? What can you do for a dollar? Well, I've decided they aren't quiteas dumb as the characters portrayed in said commercials.

A dollar could be one of the most viral marketing tools in your marketingarsenal. Not free advertising, but reasonably priced indeed.

Thanks to a new website, http://www.wheresgeorge.com you can place your URLupon every dollar bill that passes through your wallet or pocketbook andthen track where it goes.

First of all, it is the only advertising money you will ever get to spendtwice. Spend it once when you advertise upon George's face and then spendthe dollar again to put your advertising message into circulation. To reallyget double the banf for your buck you could write your URL on the bills andthen spend them on additional advertising.

Secondly, imagine your excitement when you receive an order form Des Moines,Iowa and then check http://www.wheresgeorge.com and see that one of your 100penny advertising investments is currently floating around Des Moines aswell. Talk about a better bang for your buck. Just think, if your DesMoines, Iowa order nets you ten measley dollars that is a 1000% return onyour investment.

And don't forget, you already got to spend George just to set the marketingworkhorse into motion. Not a bad investment indeed.

Can you throw all your other marketing efforts out the window? Of coursenot, but the next time you see those silly dial around commercials, you cansmile and know that you can get a lot more out of a buck than a littletwenty minute phone call.

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ABOUT THE AUTHOR

Shannan Hearne-Fortner is the President and Wizard of
http://www.SuccessPromotions.com Marketing Your e-Business Better through creative marketing and knowledge. Guerrilla Marketing. One-to-One Marketing. Relationship Marketing. Your Marketing.