How Much Per Year Do You spend On Advertising?

Jan 20
22:00

2002

Robert Puddy

Robert Puddy

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

If you are a serious player (or you want to be) then ... should be your largest expense, getting your message out to as many places as possible should be your number one ... are a l

mediaimage

If you are a serious player (or you want to be) then
advertising should be your largest expense,How Much Per Year Do You spend On Advertising? Articles getting your
message out to as many places as possible should be your
number one priority.
There are a lot of people out there telling you to join their
free program and get free advertising, OK it costs you nothing
to join.

But (and there is always a but) that is only a way to entice
you into the program so they can persuade you to join there
paid services.

That's not a con that's a business strategy, you do get
something for free, and you will make some sales.
However all the big players know that to be a success you
need to put your message in front of people who will buy,
and free programs are full of people who want things for
free.

You or I, or anybody else won't get rich on "free";
to break out into the big world you need to get an
advertising strategy.
When you make a sale use the money to purchase a paid solo
ad or high profile text ads on a high profile web pages.
This is called "investment in your business" and without it
you will never see success.

Let me tell you a story, I was speaking to a customer
(via email) about certain questions he had about one of my
products. He was about to place an order for advertising
but couldn't believe the prices I was charging
(I must put my prices up)

He wanted to know how it would work, and what the percentage
of sales he might get etc
(asking questions about a purchase you are about to make is
good business sense).
It turns out he spends over a $1000.00 per month on
advertising, gets about 1300 hits a month and makes
25 sales of a product that starts at $200.00.
The calculator in my head worked out that means he makes
$5000.00 plus per month on a $1000.00 investment.

My product would take his $1000.00 and double its purchasing
power (or halve his costs), making $10.000 a month in sales
a distinct possibility.

Was he interested?

You bet he was because he knew that the only way to earn an
income like that was through targeted paid advertising.
His only concern was the quality of the advertising
(note his concern was the quality not the cost).
I simply reassured him that I had tested them,
I had negotiated the discount for him, all he had to do was
pay the fee to join the discount service and he could have
direct access to them.

What will he do with the money I saved him,
well as a savvy marketeer he will use it to grow his business,
he may even increase his investment as his revenues climb.

Ok most of you don't have $1000.00 per month to spare
and you don't have a $200.00 product.
So start off with a smaller budget and grow it.
Make a $20.00 sale, place a $20.00 ad.
This makes you 3 $20.00 sales
so place a $60.00 ad, this makes you 10 $20.00 sales
so place a $200.00 ad and so on.

You got to speculate to accumulate. It's as simple as that!

Article "tagged" as:

Categories:

Also From This Author

Unlocking a 50% Sales Boost with a Single Web Page Addition

Unlocking a 50% Sales Boost with a Single Web Page Addition

Discover the power of a simple yet effective sales tactic that can potentially skyrocket your online revenue by 50%. This strategy, often overlooked, leverages customer readiness to purchase by presenting an enticing upsell opportunity. By adding just one additional page to your website, you can tap into the psychology of consumer behavior, where curiosity and the desire for value drive purchasing decisions. This article unveils the secret that many have paid to learn, and now, it's available to you at no cost. Prepare to transform your sales approach and witness a significant increase in your bottom line.
Navigating the Cost of Overzealous Search Engine Optimization

Navigating the Cost of Overzealous Search Engine Optimization

In the digital age, a strong online presence is crucial for success. However, achieving a high ranking in search engine results is not just about having a content-rich website. There's a science to it, and sometimes, even when all the recommended strategies are applied, websites fail to break into the top search results. This article delves into the reasons behind this phenomenon and offers insights into the right and wrong ways to optimize for search engines, including the potential costs of spamming them.
Harnessing the Power of Viral Marketing

Harnessing the Power of Viral Marketing

In the digital age, viral marketing has emerged as a formidable force, shaping the way brands and individuals gain exposure on the internet. This phenomenon can significantly impact both businesses and individuals, offering a unique opportunity to amplify their message with minimal effort. By understanding and leveraging the mechanics of viral content, one can potentially reach an audience of millions, turning a simple message into a widespread sensation.