How to Find Clients with an Agency Finder
If you are part of an advertising agency who is looking to sign up with an agency finder, there are certain steps that you can take to help you get in the client line. A new business development program is not the only option to finding new clients, and it is also not the only way to find new clients.
Many reputable advertising agencies have partnered with agency finders to help them make contact with clients that are the perfect fit.
An agency finder works similar to other finders or hunters you may have heard of or experienced before. Apartment finders and head-hunters are similar businesses that work in matchmaker way. Even the best, most experienced and high quality agencies are subject to slow failure without the clients they need to sustain their business. Therefore, it is important that agencies have a shoulder to lean on that helps their business flow and stay stable.
There are steps that need to be taken for an agency to become a part of an agency finder. To be the best prepared for such an occurrence, the process typically starts with filling out a profile. Since any reputable agency finder will not charge a fee, there should be no upfront money required. The agency will create a standard to lengthy profile that has more than 500 fields. While this may seem time consuming, it is simple and a small price to pay to get your agency’s name out there. Example database fields that you’d fill out for your profile include industry and market experience, billing options, agency services, location and the area you serve, employee census, and media experience.
When a client searches for their new agency, they type requirements into the field to find their perfect match. This is why it is important that all fields of the profile be filled out accurately. After the search is made, typically 35-40 matching agencies will make the first cut. After this, the Agency Finder employee and the client will discuss options together, and look through your agency’s case studies and other submitted essays to the profile that include strengths, philosophies, and creative approaches.
Whenever the time comes for the client to choose, an agency finder will contact the chosen marketing agency and informs them that they are invited to work together. Agencies part of a system will often have to pay fees that annual, monthly, or initial. They will vary from agency to agency. Considering there will be ample business gained from professional agency finders, agencies should rest easy that their payments are not wasted.
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Remember, an agency should never feel obligated to work with a client and a client should never feel obligated to work with an agency. Declining an offer is entirely up to each party. Do be conscious of how long you choose to decide, however. More than likely there is another marketing agency or public relations firm that is waiting on the answer to see if they are eligible or not.