How to make a great web video – 6 hot tips
Search engines are the lifeblood of the small and medium-sized business, so a slick video production for your homepage is an essential tool with which to inspire visitors…and convert them into custo...
It must look and sound professional – don’t cut corners
- Use decent, royalty free music - the free tunes on your Mac have been heard before.
- If the video requires a voiceover narration, use a professional voiceover artist.
- Don’t compromise on the quality of the footage or images used – use good quality stock footage/photos if you need to.
Keep it tight and focused
- Viewers must keep watching until the very end so they see the ‘call to action’.
- So don’t lose them with a long-winded narration….get to the point.
- If it’s longer than 2 minutes you will lose people’s attention.
Don’t try to be too clever
- Your message should be clear and easy to follow.
- Be direct and honest about the value your business can add.
- If you confuse people about what you do, you won’t get their business.
- Get input from your staff on the concept – this
video represents the whole company.
Show your range – but play to your strengths
- One size won’t fit all, so (concisely) present your full range of products/services
- Use well-designed captions to convey information without losing momentum.
- Be specific. What is it that you do better than anyone else?
- Don’t say you do something that you don’t…you will get found out.
Give your company a face
- Consider having a senior executive to offer the company’s vision/philosophy.
- They can tell viewers what makes your company different and special.
- They can formally invite people to make contact – a nice ‘human’ touch.
Call to action
- Be clear what you want people to do. Should they call or email?
- Leave the relevant contact information and website on-screen at the end.
- Be ready for those calls and emails - and ready to deliver on your promises.
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