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How to make a great web video – 6 hot tipsIt must look and sound professional – don’t cut corners - Use decent, royalty free music - the free tunes on your Mac have been heard before. - If the video requires a voiceover narration, use a professional voiceover artist. - Don’t compromise on the quality of the footage or images used – use good quality stock footage/photos if you need to. Keep it tight and focused - Viewers must keep watching until the very end so they see the ‘call to action’. - So don’t lose them with a long-winded narration….get to the point. - If it’s longer than 2 minutes you will lose people’s attention. Don’t try to be too clever - Your message should be clear and easy to follow. - Be direct and honest about the value your business can add. - If you confuse people about what you do, you won’t get their business. - Get input from your staff on the concept – this
video represents the whole company. Show your range – but play to your strengths - One size won’t fit all, so (concisely) present your full range of products/services - Use well-designed captions to convey information without losing momentum. - Be specific. What is it that you do better than anyone else? - Don’t say you do something that you don’t…you will get found out. Give your company a face - Consider having a senior executive to offer the company’s vision/philosophy. - They can tell viewers what makes your company different and special. - They can formally invite people to make contact – a nice ‘human’ touch. Call to action - Be clear what you want people to do. Should they call or email? - Leave the relevant contact information and website on-screen at the end. - Be ready for those calls and emails - and ready to deliver on your promises. For more information regarding San Diego video production
company, web video production company Article Tags: Video Production Source: Free Articles from ArticlesFactory.com
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