In this article we shall discuss on how to write a very good and effective ad copy. Before you get started with the process, you should have a look at the well-written classified ads which easily arrest your attention.
Nowadays, most of us have mobile, tablet or a laptop to access the internet through it.
The rise in the use of the electronic gadgets and the internet has created some significant changes in our behavior and purchase decision.
It has given to the rise of another important trend. It is nothing but posting free classifieds. Everyone dealing with various business and services is posting it on various websites available online. Most of the online classified websites allow you posting ad for free. You can make money with spending or investing nothing for it. You sell product through it, though your ad budget is zero. If you are interested in selling and marketing products online, there is no better non paid marketing means than it.
If you have something to buy or sell, you can post free ads. People interested in your product or service will contact you for buying your products. However, people are skeptical and doubtful about free ads. This is why it is your duty to make your ad copy interesting and credible for the reader. It must arrest the attention of the readers.
To do so must ensure the followings in your copy
Give a relevant and attractive title to build credibility
The title must be attractive, relevant, crispy and interesting for the reader.
Write an Accurate Description
While posting an ad on a classifieds website, you must ensure that your writing will create a desire in your customers. They will desire for having the product. Do not tell a lie in order to make your copy effective and interesting.
The best way to make your ad credible is showing the product pictures to the customer so that they can feel it beneficial and take a purchase decision.
Write a very good tagline
Writing a very good tagline is the key to the success of your ad copy. It is the easiest way to reach to your potential consumers and customers. The catchy and relevant headline will surely attract your customers’ attention. You can reap a rich harvest of it by easily reaching your target customers. A catchy headline and tagline establish a deep communication bride which creates a silent stasis in the mind of your customers about the product.
Posting your ad with a good headline and an effective tagline will definitely help customers flock into your ads.
Value of the Unique Proposition of Your Product
This is the most important part for grabbing the attention of the customers. Here you must make a promise about your product. You must mention the specialty of your product, why it is different from the others, and what benefit it will offer.