Old-Style Postcards Remain Effective in Today’s Market

Jun 14
08:10

2011

Vicky K. Russell

Vicky K. Russell

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If you want an cheap yet effective marketing strategy, you can always go for postcards.

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With more and more businesses vying for your customer’s attention,Old-Style Postcards Remain Effective in Today’s Market  Articles it becomes more important to create attention grabbing marketing materials. The problem though is choosing the best marketing material that won’t take too much money. There are actually plenty of options today. You just have to do your research in order to come up with the best strategy fit to your business and your budget.

But if you want an affordable yet effective marketing strategy, you can always go for postcards. This may sound old-style but these cards remain to be effective in today’s market environment. Before you launch a full blown post card campaign though, here are some things you need to know:

First, you need to come up with an interesting and irresistible offer that will entice your customers to respond at once. Your goal is to get people to respond. You can offer insanely out of your mind offer or perhaps something so good that it hurts. Whatever you offer, it has to be something no one can resist. This way you can be sure that people will check out your store and your offerings.

Second, your irresistible offer has to be tied with an equally impossible to ignore image. However, make sure that the image will not overpower your message. Keep in mind that the role of your image is to get your card notice. Once you get your customer’s attention, it’s time for your offer to work its magic. If the image and the offer do not complement each other, you won’t get the response you want even if your card gets noticed.

Third, you need to make sure that your contact information such as your phone number, email, web site, etc. are easy to read. You need to also include a strong call to action, perhaps tell your customers to call you or check out your web site. Don’t just assume that your customers would know what to do after reading your card. Make the call to action big to guarantee that you get response at once. This would also ensure that your customers will feel comfortable contacting you.

Fourth, highlight the benefits you provide. Use bullets to list them down. Make sure that the benefits are easy to read and understand. It should stand out so people immediately know what they can benefit from doing business with you.

Fifth, with your winning post card in hand, it’s time to get them delivered. Make sure to use First Class mail to show people that you are a credible and professional business. You need to also have a good mailing list that contains names of people who are likely to buy the products or services you offer. It’s likewise important to send the cards on time so they can reach your prospects at the right time.

Finally, repeat your mailings. Keep in mind that people won’t immediately respond to your cards. They have to see your postcard printing at least six times before they decide to make an action. For this reason, it is important that you consistently send your cards so your prospects remembers and responds to your campaign.

A final thought: the effectiveness of your post card campaign will still depend on you. So, be sure to use the right post card marketing techniques to guarantee positive result.

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