Promotional Advertising Overkill

Have you ever heard of too much advertising? That is the same idea as using too many promotional products. You can't get too much attention for your company. So, there is no way to get too many promotional products and give too many away. Your company needs all the focus you can get it.

Promotional advertising is a nice quiet form of advertising. There are no ringing bells. The products come in handy and are not loud and annoying ads that you hear over and over again. That is not a good idea. Doing the same ads repeatedly or sticking to the exact same method of advertising will lose it's strength.

For instance, you can print up everything in your office to promote your business.  You can print your business name and logo on the clothing that you and your employees wear, letterhead, brochures, pamphlets, signs, pens, forms and so forth.  This can not be over done.

Now, your clients will get bored if you use the same products as gifts and incentives repeatedly. It's one thing to keep the same office supplies, but for gifts and giveaways you really need to mix things up. If you have a bunch of one item left after giving them to clients and customers, then give them to employees. You don't want to save them for the next time you need to give something out. That would be cheesy. Give your extras to family and friends. They and your employees will be happy to carry and use handy products.

So you need to look at promoting this way. You don't need to worry about the possibility of over promoting you business name. You want to keep you name and logo fresh in peoples minds. If you have a lot of promotional items there is no way that you will be forgotten in your community. That is the ticket though. you need a lot of different products because using one product over and over will completely lose it's shine. You should think up new products and new ways to promote on a yearly basis. Just to keep things fresh.