Promotional Conference Folders Select The Colour With Care

May 10
09:17

2008

Gareth Parkin

Gareth Parkin

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Conference folders are easy and inexpensive to produce – they also have the advantage that they are useful, versatile and offer a large surface to fully promote your product or service. But before you put in that order for 1000 folders, give some thought to the color as well as the design of your promotional conference folders.

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Colors are what are known as non-verbal communication – designers,Promotional Conference Folders Select The Colour With Care Articles artists and those who work in marketing understand how important it is to use the appropriate colors. The right – or wrong – use of colors can help to create a strong emotional, psychological or physical reaction. In many cases, this reaction is subconscious.

Most of us understand the basics of how certain colors or tones have certain attributes or suggest certain feelings. In general, pastel colors suggest calmness or neutrality, while bright or vibrant colors suggest activity or excitement. And certain colors tend to clash or complement each other when used side by side – although in design it sometimes pays to break the rules.

Individual colors create particular feelings. Blue tends to indicate calmness or safety. Green is strongly associated with the country of Ireland, pink usually means romance and gold often represents royalty or wealth. And perhaps no two colors have such strong connotations as black and white.

If you are considering producing conference folders are aimed at a global audience, you also have to be careful when choosing colors. In the West, of course, the color white is traditionally used at weddings, while the same color is often used at funerals in the East. To most of us, the color red suggests excitement and passion – to the Chinese, it signifies good luck and in India, it signifies purity.

So choose your colors carefully – the color scheme on your conference folders may be just as important as the words that you use.