Promotional mugs that come in sets rock

Apr 2
12:27

2008

Gareth Parkin

Gareth Parkin

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It stands to reason that if distributing one promotional mug is good, then distributing a set of promotional mugs is even better.

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This is the thought process anyway behind marketing decisions that call for promotional mug sets to be produced. Whether or not this is the absolute best use of advertising dollars can be debated,Promotional mugs that come in sets rock Articles however there are certainly definite benefits to the strategy. The benefits associated with promotional mug sets are quite obvious, and like with other things that are very obvious these benefits can be overlooked if you do not pay due diligence to the thought process.

The main advantage of distributing promotional mug sets is in the amount of shelf area that you can potentially cover. Think about it, a coffee mug never sits alone on a shelf, or hung alone on a mug rack. Therefore if you have a small grouping of the same promotional mug your marketing message is that much more likely to be received.

Of course the easiest argument against this is the fact that people more than likely are not always going to group the mugs together when they put them away so there would be no perceived benefit; this is true, however it is overlooking another obvious fact. If there are many of the same promotional mugs set using different designs on a different promotional mugs, you are not going to want to make the mugs so different that they do not look like they belong together. This will actually defeat the purpose of creating a promotional mug set because then people will not be encouraged to line them up together.