Smart Marketing Technique: Thank You is a Must
When you run your own business, there are a few things you need to consider such as attracting new customers, encouraging existing customers to buy again, promoting word of mouth marketing, and ...
When you run your own business, there are a few things you need to consider such as attracting new customers, encouraging existing customers to buy again, promoting word of mouth marketing, and increasing sales. To some business owners, this would be a tough job. They assume that in order to achieve all this, they need to spend a lot of money. The truth is there is a simple and inexpensive way to achieve all this, and that is through two simple words: Thank you.
Thank you is actually a powerful form of marketing. Sadly, a lot of business owners donít realize the importance of this tool. Most business owners get caught up in trying to use fancy and elaborate marketing tools to reach out to their target customers when all they need is a simple thank you. If you are new in business or looking for the best way to keep your customers loyal to you, then what you simply need to do is send your customers thank you cards. If you let your customers know that appreciate them, they will most likely come back again. Here are simple steps to help you do thank you marketing:
# 1. In creating your thank you card or note, make sure to personally address your customer. Use ĎDear Mr./Missí at the beginning of your note. This will show your customers that you personally know them and make it look like your gratitude is genuine.
# 2. As much as possible, hand write your message. Although a computerized message is thoughtful, it lacks personal connection that is felt in hand written notes. Even if this may take extra time, at least you showed your customers that you took the time and effort to create a special message for them. They will surely feel that you are sincere in your effort.
# 3. Aside from sending your thank you cards, it is important that you personally say you thank you to your customers. After a sale, smile and thank your customer. Then follow up with a card or note that will show them that you truly value them.
# 4. Never put a sales pitch in your cards. Remember that you are only aiming to build relationship with your customers and not to encourage them to buy. If you have new products or services that you want to promote to them, use another marketing medium. Donít insert it in your thank you note; otherwise, your customers will toss away your card without even reading it.
# 5. Make your customers feel that you are always there to help them in anything they need. Put that at the end of the note to let them know that in case they have questions or inquiries, you are just a phone call away. This will surely help build trust with your customers.
# 6. You donít need to spend a lot in
your thank you marketing. You can affordably create your cards and
notes. You donít actually need to create an elaborate card just to
express your gratitude. The simpler and more heartfelt your cards are
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ABOUT THE AUTHOR
Michelle Abreu has been writing articles online for about 2 years now in a printing company. You can also check out this website for more information about this article: