Social Media Becoming Much More Valuable According to Recent Studies

Advertising Articles | July 7, 2011

We all know that social media is popular and valuable for businesses. But what results can it give? A new study reveals some interesting statistics about the latest trends in social media marketing.

Social media websites such as Facebook are immensely popular all over the world, which has made them increasingly used by local business owners trying to get more loyal customers. According to information collected by TechCrunch, Facebook now has 750 million active users that visit the site at least once a month. In many countries, Facebook is the second most visited website after Google, the world's most popular search engine. This explains why many Boston Online Marketing companies recommend that their clients put together a social media marketing strategy in order to capture some customers from social networking websites like Facebook. Many individuals that are interested in a certain service or product are already active on social networks. All businesses need to do is to find a way to capture their attention and present their offerings to them.

The benefits of having a presence on Facebook can be very beneficial to business owners. It not only creates new customers but it also keeps existing ones more loyal and more likely to return to your business. According to recent research that was done by HitWise, every time a retailer gets a new fan on Facebook, this translates into 20 more visits to the website's retailer every year. This illustrates the usefulness of having a social media page for any business. However, it is worth noting that your website also needs to be attractive and you would need to present a consistent image, making your social media page look similar in appearance to your main website. A Boston Web Development company can help you develop or update both your business website and your social media pages as well.

While Facebook is an extremely popular website and has hundreds of millions of active users, it should not be forgotten that it is still number 2 behind Google. Therefore, doing SEO for your website should not be neglected either. This is because search engines and social networking websites serve two different purposes. Search engines are mainly utilized by people who are looking for information online or who want to buy a specific product. Social media sites are more geared towards those who want a way to connect and interact with other individuals. If you are not happy about your search engine ranking, then using the services of a Boston Search Engine Marketing company can be very beneficial for your business. By having a strong presence on social media websites like Twitter and Facebook, combined with a good rank on search engines such as Google, Bing and Yahoo, you will maximize the amount of traffic that your business receives every day on its website and therefore increase the number of sales that you get.

Article Tags: Social Media, Search Engine, Search Engines

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ABOUT THE AUTHOR

Karen Barney wrote this article to inform people about the advantages of internet marketing. She believes that through digital marketing, email marketing, and other internet marketing techniques companies can achieve a great level of success.