Spring Break – A Golden Opportunity for Your Aerial Advertising
If you are planning to create the awareness of your brand the maximum number of consumers in a short time and cost-effective manner, here is a simple formula for you; “Aerial Advertising during the ...
If you are planning to create the awareness of your brand the maximum number of consumers in a short time and cost-effective manner, here is a simple formula for you; “Aerial Advertising during the Spring Break!”
Spring Break is one week recess, during March/April, from a year long hectic university and college studies, when students from all over the country gather at different spring break venues to relax and have fun. Especially if you are targeting youth for your ad campaign, you will not get a better chance to hit so many youngsters at one place and in such a positive frame of mind.
Aerial Advertising is the contemporary advertising approach in which your aerial billboard is towed by an airplane which then flies over the targeted area with masses of people. This method has been proven to be the most effective, inexpensive and has a high recall value, which makes it a standout choice from its alternatives for any business.
Nearly three million students are expected to gather at different beaches of the country during this spring break. The top four choices as spring break venues are, Panama City Beach, Fla., Daytona Beach, Fla., South Padre Island, Texas and Lake Havasu, Ariz. where more than one million students gather to enjoy their spring recess.
If you are thinking of cutting-back your advertising campaign due to recession, think again because these students spent $170 million only in Panama City Beach, Fla. in 2005. These students don’t see the price tag because they are here for fun and they get this chance only once a year.
The use of electronic communication, especially mobile phones enhances the quick response of the audience. For example, if you have provided your phone number or web address on the airplane banner, anyone can spontaneously order your product.
Most of the people, who think aerial advertising is an expensive option, are astonished to know how cheap it actually is. The banner cost is paid only once and you can use the same banner next year or at a different venue. Once the banner is paid for you only have to pay for the time when the plane takes off till it lands. The cost is approximately 50 cents per thousand prospects, obviously a lot cheaper than other methods of advertising.
The recall value of an airplane banner is also very high as compared to other marketing modes and according to surveys nearly ninety percent of the people remembered the aerial ad after 30 minutes the plane had passed.
Because of the novel and unique nature of aerial marketing you can rest assured that your ad campaign will catch the eye of the spring-breakers and your business will get more responses than ever!
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ABOUT THE AUTHOR
Located in New York, Arnold Aerial Advertising provides aerial advertising services nationwide with affordable rates. Michael Arnold is the Director of Arnold Aerial Advertising Inc. They conduct all forms of Aerial Advertising including Blimp Advertising. They fly the Beaches, All Sporting Events, Concerts, Rush Hour Traffic. They are the only agency that provides all of the methods of aerial advertising- blimps, aerial banner flying, and skywriting.