Sure Qualities of a Good Advertisement Copy for Your Business Products

Mar 4
12:08

2010

Nyamache

Nyamache

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A good advertising copy greatly captures a high percentage of customers in the competitive markets. It creates royalty in your products hence increases sales in your business. This ensures stability of your business.

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An advertising copy is essential in your business in order to capture a certain percentage of buyers in the competitive markets. Businesses are vigorously informing the public about their products. You should not lag behind. Stay on top of the market; otherwise you may end up having no business.

In order for you to remain in business,Sure Qualities of a Good Advertisement Copy for Your Business Products  Articles your products and services must be known by willing buyers. These willing buyers eventually purchase these products and services.

All businesses are aiming at increasing their product sales which in turn leads to increased profits. Markets are under stiff competition. Study your competitor’s marketing strategies, then outsmart them where you find their weaknesses.

Come up with advertisements that capture a good percentage of buyers in the market. Through increased sales, your business is able to cover its fixed and current overhead costs plus living you with substantial amount money for expansions.

What is advertising? Littlefield defines it as… “Advertising is mass communication of information intended to persuade buyers as to maximize profits.”  For your advertising to be effective, then you should strive at making it to have the following qualities:

Seven Qualities of a Good Advertising Copy

1. Simplicity

An advertising copy should be simple and easy to understand. Use short, simple, understandable words and sentences. The words or sentences that you are using must be the ones that are easily remembered by both intelligent and non-intelligent willing buyers.

2. Informative

An advertising copy should be informative. Make your copy to give information that the willing buyers are searching for in your products and services. Give true facts that are straight forward.

3. Enthusiastic

Your advertising copy must be enthusiastic. Your copy must tell the willing buyers what your products and services do for them. In short, it should state the purpose and benefits.

4. Honesty

It must be honest. Don’t make your copy to convey false information regarding your products and services. If you do this, then you are destroying your products and services credibility’s.

Do not hide any facts about your products; just expose the information because the products and services tell the willing buyers about their weaknesses and usefulness. If you are not honest and you are selling inferior products, then soon or later your products may disappear from the market.

5. Urge

It should create an urge. Make your copy to reveal unknown and unseen features that are in your products and services. State clearly the features that buyers derive when they use your products and services.

6. Attractive

An advertising copy should be attractive. Make it to capture the attention of the people. Some people rarely find time since they’re busy throughout. You should target such people by making your copy to capture their attention at a glance. You do this by adopting attractive pictures.

7. Suggestive and Persuasive

Make your advertisement copy to be suggestive and persuasive. Let the words and pictures in your copy have commanding power on the buyer’s ego.