The Yellow Pages Model for Success
The Yellow Pages model is a method that the Indiana governor is using to cut their government services and to stop competing with the private sector.
Using the now notorious Yellow Pages model the governor has managed to not only salvage the state's budget while other states are operating in the red, but he has also managed to create enough savings to give the state something to fall back on other than cutting services and funding to vital departments like police, fire and schools.
And the state is actually running smoother than ever before, processing state tax refunds in half the time that they used to while cutting down a forty-seven minute wait at the DMV to eight minutes on the average.
And Indiana has even managed to take what were once government jobs preparing meals for the state run prisons and turning them over to the private sector at a savings of almost fifty cents per inmate per meal. It may not seem like a huge cost savings on the surface, but if you look below the surface it puts more work into private hands and shrinks the size and the dependency on the government.
Certainly there is some common sense to not duplicating government services with services that are offered by the private sector and advertised in the phone book. The United States Postal Service is an example of a government endeavor that should have ended years ago as more private companies successfully filled the niche for mailing and delivering packages and letters.
Perhaps if all the governors and every state in the union, including the bigger states like California, were to follow the Indiana governor's lead and change their own states philosophy to mimic the Yellow Pages model, duplicate government services could be eliminated and states could begin to pull themselves back up out of the recession.
This would be good news for the private sector and for all the businesses that are struggling to survive in rough economic waters because reverting to this methodology of thinking would mean that businesses that are providing a service would no longer be competing with the government for consumers in order to survive.
Clearly advertising in the Yellow Pages is not an outdated mode of advertising for businesses. It has become even more useful as a model for how the government can become more streamlined and efficient.
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ABOUT THE AUTHOR
With the Yellow Pages San Francisco businesses have the perfect platform to reach new customers. For more information about how businesses can utilize this directory, go to www.myyp.com.