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There’s a lot more to directory submissions than you imagined!

Directory submissions entail a thorough knowledge of current industry practices. Submitting to directories also involves knowing which blunders to avoid and getting the most out of your listings.

Internet directories allow small startups great ways to advertise their products and services. Being free most of the time, these directories allow companies to list their products under specific categories. What’s more, most search engines are always on the lookout for new submissions to directories. All this can result in better page ranking and more traffic.

Low cost

Even if you do not have the bandwidth or the capital to invest in expensive advertising campaigns, you can still get plenty of traffic. Through directory submissions you can literally transform your site into a hub of visitor activity. It’s because most of the directories do not charge you anything for their services. Besides, by listing your products under relevant categories, you can improve page ranking dramatically.

Quality vs. quantity

When it comes to directory submissions the thing that counts is quality. There are hordes of directories that are waiting to offer you their services. However if you wish to get results and good quality targeted traffic, you need to submit only with the reputed directories. While the waiting period is quite long for the high-end and established directories (because of the tremendous demand), the end results are well worth it. You can definitely expect measurable impact if you perform directory submissions with well-known directories.

Things to look out for

There are certain precautions you need to exercise during your directory submissions. You need to find out if the directory will provide you any measurable benefit in page ranking. You also need to be informed if your listings will be posted onto static pages. Find out if you can submit more than one link under a single listing. Check if you are allowed to specify your own set of keywords during directory submissions with the specific site. Find out if a particular category contains more than 50 links under it. You can also find out with the directory if you can enhance listings by buying category sponsorship. Know if the directory submissions will provide you with statistics on Alexa ranking as well. Check if you can add descriptive titles to submitted links. Knowing the answers to these questions can help you be more informed and take better decisions in choosing the right directory.

Know your objectives

Before you even start out with your directory submissions it is essential to take a reality check and understand what the end result you want out of the campaign is. Analyze if you want to improve page rankings or divert more traffic or if it is both. If you are performing directory submissions in a paid directory, then you need to assess budget and costs. It’s because random submissions can cost you heavily without providing any real results.

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