In the typical political race, radio commercials are designed and implemented by persons who have spent so little time understanding the proper use of radio, that errors are made and money is often misspent.
Candidates do not understand how to use radio effectively, because like most people, they do not understand the underlying concept behind radio, indeed all advertising. “Top of the mind awareness” is the goal of all advertisers, no matter the budget. Here is a great example that best explains the concept of “Top of the mind awareness.”
Google Adwords TV - Survival Guide
With no help from Google. No operator to answer your call. No customer service person will respond to your email. You are on your own. Google Adwords TV is an effective way to affordable advertise our product to a national audience, but the hours you spend failing may not be worth it. We offer our suggestions for success with Google Adwords TV.Cable Television Advertising Wins Local Election – A Success Story
Winning an election requires a major time investment, or does it? With properly developed low cost political commercials and micro targeted media placement on local cable, winning just became a lot easier at the local level.Purchasing Political Media With A Limited Campaign Budget
There is never enough money for all the campaign's goals. The unfortunate reality of this monetary shortfall is the media budget takes a big hit. The most important word of mouth in the days leading up to an election is television and/pr radio. There is a solution.