Trade Show Graphics: Getting The Biggest Bang Out Of Your Buck
If you want to create the biggest impact with your trade show graphics, make sure that you use colors correctly and that your graphics are in good shape. If you need replacement graphics, consider hiring a trade show graphics company for the best results. a
While the design of your display is important, it's the trade show graphics that really give your company the chance to get noticed. If you're trying to get the biggest bang out of your trade show dollars, make sure that you use these tips to ensure that your graphic panels are easy to read and look great.
Make Sure That Your Trade Show Graphics Aren't Cluttered
Your trade show graphics should give visitors the ability to learn about your company with just one glance. This can't be done if they're cluttered and full of big blocks of text! Instead, use eye-catching photos and colors with large text that can be easily read from across the event hall. If you do want to give visitors a more in-depth look into your business, you can do this with a simple brochure or handout for them to take home.
Mix Colors Correctly
To help your brand's continuity, make sure that your graphic panels use the same colors that are on your business cards, letterhead and other corporate communication pieces. Also, beware of background and text colors that make everything hard to read. Combinations such as yellow backgrounds and black lettering are thought to be the easiest combination to read, but it's okay if this combination doesn't fit into your color scheme. Beware of white lettering on light backgrounds, however, because this combination can be incredibly difficult to read and decipher.
Replace Graphics When They're Worn
If your graphic panels are looking dingy or worn, make sure that you have them replaced. The graphic panels will help set the first impression visitors will have of your company and if they're full of holes or dings, you won't set a very good impression. You may be able to repair small imperfections with some paint or markers, but this should only be a temporary solution.
Still Confused? Use A Company That Specializes In Trade Show Graphics
If you're not feeling confident in your design skills, one of the easiest things to do is to work with a company that specializes in trade show graphics. The professional designers who work at these companies will know how to take your business's vision and create a graphic that helps get this message across to customers. Another bonus of hiring someone to do this instead of trying to do it yourself is that you can be sure that the graphic panels will fit your displays without a lot of fuss, especially if you hire the company that created your exhibit in the first place.
Chances are good that you've spent a great deal of money on your company's exhibits, so don't let this money go to waste by skimping on the display's graphic panels. Instead, take care to use colors correctly, make sure to replace any of the graphic panels if they have rips, holes or other problem spots and don't be afraid to ask a trade show graphics company for help if you're feeling stuck.
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ABOUT THE AUTHOR
Companies looking for unique Chicago trade show graphics and displays have a resource in Skyline Tradetec. The company offers a number of different types of exhibits, including everything from catchy banner stands to full-size exhibits. To view a gallery of displays and graphics, please visit Skyline's website.