Unique Ways To Take Advantage Of Your Table Top Displays
Meeting customers around your table top displays and banner stands shouldn't be your only focus. Instead, think of other unique ways you can make a trade show or marketing event pay off for your company.
If you're lucky enough to own your own table top displays and banner stands instead of needing to rely on a trade show exhibit rental service, you're probably well-versed in taking your exhibits to a trade show. While many companies want to meet new customers, foster relationships with existing customers and make sales, there are a number of other advantages to taking your table top displays and banner stands to a marketing event. Here are some that you might not have thought of.
Looking For New Employees? Recruit Using Your Table Top Displays
If you're looking for a new employee to join your team, there's no better place than at a trade show. If you're attending an industry event, you're in luck. You don't need to try to poach your competition's best employees, but keep your ears and eyes open for clues that another company's superstar might be looking for a new opportunity. However, don't limit yourself to employees who work for your competition. Let your customers know that you're hiring. They may not be looking for a job, but might know someone who could be perfect for your company.
Need A New Booth? Ask Other Exhibitors About Trade Show Exhibit Rental
If your display is looking a little worn, look around. If you see a display that you like, ask the employees who are working there about it. They'll be able to tell you which company designed it, but you might be surprised at the number of exhibits that use trade show exhibit rental services. Trade show exhibit rental units are anything but boring and can still be fully customized to showcase your company's marketing message.
Check Out Your Competition
A trade show is also the perfect time to check our your competition's table top displays and banner stands. Everybody does it, so don't be shy. However, use your manners. Don't interrupt when the staffers are talking with potential clients and don't ever pose as a client. You'll be found out very quickly and this will create an uncomfortable situation for all.
Do A Little Market Research
Even if you're not selling to a potential customer, you should use every single interaction with them as a mini focus group. Ask your customers what they want from your company and never try to get them to change their wants and needs solely to fit what your company offers. You'll never have a happy customer that way and will need to worry about them being swayed by another business that better meets their needs. If you don't have the service or product that they're looking for, but you know which company does, send them to the other business. It will let your customers know that you're looking out for their best interest, not just your bottom line.
These are only a few of the many different ways to take advantage of your table top displays, banner stands and other exhibit elements. Don't limit yourself to thinking your only goal is to meet potential customers. Think outside the box and your efforts will be rewarded.
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ABOUT THE AUTHOR
Companies looking for table top displays in Fayetteville need look no further than Skyline Memphis. Their unique displays include versatile banner stands in Fayetteville and they also offer trade show exhibit rental in Fayetteville. To see a gallery of completed designs, visit their website.