branding is much more than visual identity..
Branding is much more than visual identity. While a beautiful logo, catchy color scheme, and clever tagline are all elements of a branding strategy, they are merely supporting elements.
Behind Nike's "Swoosh" and Apple's "Apple" are all the elements of a brands, the activities the companies engaged in to give target buyers a reason to buy their product or service and not a competitor's. While the visual identity may elicit a response, it does not cause the response—the elements of brand strategy do.
Selected Branding and strategies Questions and Their PayoffWho are the most profitable targets for the company to pursue?
28%
Using what positioning with what connection to the company?
20%
What is the financially optimal product and service strategy?
18%
What is the best way to price our most profitable products and services?
14%
What are the most powerful advertising strategy and executions?
10%
In what retail channels with what merchandise?
5%
What promotional strategy and tactics should be employed?
3%
What visual identity works best?
3%
Elements of Branding Strategies
To build a powerful brand, companies need to have all the elements of it in place. There are many elements are.
· it includes targeting
· it is Positioning is an element
· Product or service configuration and pricing
· Marketing communications (e.g., advertising and direct marketing)
· Media allocation, an important part of brand strategy
· Customer service is included in brand strategy
Our Branding Strategies Consulting Services
Giggidy Advertising offers http://www.giggidyadvertising.com/index.php">Branding in Massachusetts
and consulting; including targeting, positioning, product/service, pricing, advertising, media, customer service, and sales and channel strategy development, to provide companies with a totally reinvented marketing program and a road map to increased sales and profits.
We take a scientific approach to developing a brand strategy, employing cutting-edge marketing research tools and mathematical modeling to develop programs that close the gap between current and potential performance.Refrigerator Trucks and Dodge Sprinter Trucks Sales & Services in Massachusetts
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