Why aerial advertising?
You have decided to use aerial advertising. You might not be quite sure the effectiveness of the type of advertising. Here are some statistics to help you feel at ease with your decision.
Statistics gathered by the Northeast Marketing of Yarmouth for the Maine State Commerce Department are as follows:
The State of Maine Lottery was established and presented; advertising was outsourced to different branches of the media. A mere 8% of this budget being allocated to aerial advertising.
An impact study completed showed 70% of the people questioned knew about the lottery based on the following advertising media used:
Aerial Advertising: 18.3%
Source: Northeast Marketing of Yarmouth for the Maine State Commerce Department Aerial advertising obtained 18.3% of the target with only 8% of the budgetary costs.
For the bottom line, minded person or professional, using only 8% of your budget to obtain a high yield on advertising or any other kind of investment, is a great opportunity to not only save valuable dollars but also an intelligent and strategically move.
How many times in the past have you spent money on advertising only to get limited response. That happens a great deal of the time with inappropriate means of advertising. It happens to everyone who only uses the old fashion methods of newspapers or magazines. Don’t fall victim to the old ways of advertising. Utilize a proven method to advertise. Aerial advertising is proven. It is effective and cost efficient.
Part of advertising is reaching the public. With aerial advertising you select the region to be exposed. You select the frequency of the exposure. You select the type of message presented to create the greatest impact.
There are other benefits of advertising aerially. Not only will you gain mast exposure, people will spread the experience of viewing your information with others, which is totally free to you. Consider it a form of free advertisement. Word-of-mouth advertising has been in existence for a long time, so optimize on the fact people love to talk. Who would ever turn down free advertisement? Naturally the answer no one. Take advantage of this opportunity to spread the word you want to present.
Consider this; people who view your advertisement will also retain the information in various ways. They will either memorize the message, put it into their cell phones, PDAs, or even write it down. They will recall the information later and utilize it. No matter how they use the information you have given them, they will use it. That is the true objective of the advertisement.
Aerial advertising makes an impact on people. They will remember the message. They will tell others about the information. They will act on the information provided. This additional form of free advertisement will work to achieve the original goal you set for yourself.
You have obtained your original goal to reach out. Reaching your goal simply by using an unique form of advertising at an affordable cost, this means advertising with aerial advertising.
Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Michael Arnold is the Director of Arnold Aerial Advertising Inc. http://www.arnoldaerial.com/ They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.