Scott Perreault

Will Television Advertising Work for My Business?

If you have tried television advertising in the past with less than enthusiastic results or if you are business owner who is new to television advertising, it is time to consider cable television advertising. Everything has changed. The cost to produce a high quality and effective commercial is less than $500. The research to target your buying demographic is incredible. There is no more guesswork. You will be impressed.

As an advertising agency owner with over twenty years experience, I have worked with every advertising method imaginable. From radio and television to Internet and Ink Pens, getting my client’s message to current and new customers is critical to survival.

Why advertise? Basic, but not always understood. You advertise to maintain the customers you have. You keep your name on the top of their minds.  When a person needs a new kitchen blender, where will the purchase it? The local discount store, hardware store or opt to shop online? Many choices. If they need the blender immediately for a margarita party they will go to the store they know sells kitchen blenders. The store they think of first. If they have time to shop they will look at paper advertising, online advertising and react to television/radio advertising. Television is one way to reach your current and new customers.

Why television? Because of all the mediums we consume (radio, television, Internet, etc.) television continues to be the most powerful. The facts support this reality. Television advertising motivates, establishes credibility and adds esteem to your business. Television advertising works.

In the age of so many media options, the reason television advertising works better today than a year ago is research. Thanks to the Internet, we have access to the buying habits, viewing patterns and income ranges for each household. When you overlap this information with television channels and programming, you have a powerful tool to guide your media placement. Television and Internet have instant data as to what you are watching, when you watch, how long you watch and who you are. There is very little guessing in television media placement anymore. The micro targeting allows you to maximize the impact of your media budget. You would be surprised the results you can achieve.

How much is the production going to cost for my television commercials?  There is a hidden answer in this question. Most production houses offering low cost – high quality production like www.scotttelevision.com will create a television commercial using stock video and photographs in conjunction with your photographs or video for under five hundred dollars.  Be certain that you are buying the commercial as a “full buyout”. This means there are no additional fees or royalties. 

Why an advertising Agency? Media outlets have a job. Sell advertising time. Simple. They have times that need to be filled and will point you in the direction of what is in their best interest. Also, the research they access is usually not as detailed as the research an agency subscribes to. Be certain you are utilizing an agency who is not charging hidden fees or using resellers to place their commercials. In many cases, small agencies will use a reseller as a way to keep their staff numbers low. The problem here is obvious,. The reseller will charge an additional fee. In many cases you are paying twice the commission fee and will never know because the amount on your invoice is the amount the reseller paid and not what the agency would have paid. The relationship between advertising agencies and media outlets over the years has resulted in the development of agency fees and net fees. Agency fees are fifteen percent higher than net fees. This fee is justified by the research, direction and results an agency will generate for you.  

Article Tags: Television Advertising

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