The first paragraph of this article serves as a summary of the content. It discusses the significance of click-through traffic for anyone running affiliate programs on their website or advertising on other sites. The higher the click-through rate, the higher the profits. This article delves into the vast difference between banner ads and text links, emphasizing the importance of maximizing click-through traffic for successful online marketing.
Click-through traffic is a crucial aspect of online marketing. The term 'click-through' is synonymous with 'hit' - when a site visitor clicks a banner or text link, leading them to another site or webpage. Whether your income is generated by the hit, lead, or sale, or any combination thereof, maximizing click-through traffic is vital for success.
If you're solely promoting your affiliate programs or advertising your business using banner ads, you're likely missing out on a significant portion of your potential click-through traffic, which translates into lost income.
Banner ads tend to have a much lower click-through rate than text links. They also slow down your page load speed and can be distracting or even annoying to your site visitors. The ubiquity of banner ads may partially explain their low click-through rate. A less commonly used but vastly more successful tactic is the text link.
A text link is a brief description of the merchant's program, product, or service with a hyperlink to their website. For example, "Learn how to start and promote an online business - FREE. Click Here".
The benefits of using text links over banner ads are numerous. The most significant advantage is that they have a much higher click-through or hit rate than banner ads.
Consider the following example, which is actual statistics from one page on our website using one hour of traffic:
| Product 1 | Banner Ad | Text Link | |-----------|-----------|-----------| | Impressions | 109 | 109 | | Hits | 5 | 54 |
As you can see, the text link for the same product has a far higher hit to impression ratio than the banner ad. The text link is generating ten times more traffic than the banner ad for the same product.
Using Product 1 as an example, this has a hit to sale conversion ratio of 40% (Ten hits would generate four sales.) Using a profit of only $1 from each sale, this converts to the following:
| Product 1 | Banner Ad | Text Link | |-----------|-----------|-----------| | Products Sold | 2 | 22 | | Profit | $2 | $22 |
If the above was representative of the average traffic/sales generated in an hour, this would equate to the following daily income:
| | Banner Ad Income | Text Link Income | |-----------|-----------|-----------| | Daily | $48 | $528 |
This example is used for illustrative purposes only. Your actual statistics may vary. However, one thing will remain constant, almost without exception, text links will far surpass banner ads for generating hits.
Examples for using text links and the various wording and presentation of text links can be found on our website and on our sister site Mystic Beagle.
I strongly encourage anyone who isn't already using text links, to give it a try. Post a text link on the same page as a banner (for the same product), and track the click-through percentages for each over a couple of weeks. I think you'll be amazed by the difference, and pleased by the increase in your profits.
As a side note, if you insist on using banners, try using interactive banners - those which provide a function such as a search box, etc. These generally get twice the hits as do regular banner ads, but still cannot compare to what a text link will generate.
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The first paragraph of this article provides a brief overview of the topic. If you own a website and have successfully built a steady stream of traffic, you might be considering the next step: attracting advertisers. This article will guide you through the process of attracting advertisers who will pay to display their banners or text links on your website or in your newsletter, if you have one.Navigating Affiliate Programs: Key Factors to Consider
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