Development of large-scale automotive supplies business
To the vitality of enterprises and their influence of the brand once again extended, in order to form point to a plane the size of the domestic auto market after The battle must be directly facing the end-consumer market directly to deepen the brand impression in the minds of consumers and the brand image of the view of this car.
The automobile market with the sound development of automobile market presents an opportunity to flourish in the car market gradually to find the ideas of business opportunities and its development business from the initial fight hard of production to survive gradually began to shift to the brand of the road. Especially for the domestic automobile decoration industry is still in disarray, many started relatively early strategic layout is accurate, and relatively fast pace of development enterprises, just by virtue of several years has acted speedily to open the domestic distributors and agents market, and in certain kinds of degree of penetration to the end consumer market. To some extent, the opportunity for its market of the era of ever-changing high-speed increase in space to enable these enterprises to shift from quantity to quality.
However, in the domestic automobile decoration market, the development of large-scale automotive supplies business, To the vitality of enterprises and their influence of the brand once again extended, in order to form point to a plane the size of the domestic auto market after The battle must be directly facing the end-consumer market directly to deepen the brand impression in the minds of consumers and the brand image of the view of this, car decoration supplies business will no doubt eventually embark on direct-to-end consumer groups in all major cities of the domestic brand image store path.
The brand image of the store is expected to become a new economy car decoration carrier
In the automotive after-market car decorated like the costume seems to have become one of the owners of the main consumer direction. So, for the late start of the car decoration enterprises, may be able to reference has been developed relatively mature clothing market, both at home and abroad to create a mature brand of charm. As we have in the downtown section of each first-tier cities or economic level, the higher second and third tier cities, large brand stores can see men's apparel brand Younger, seven wolves, Rimula Men Qipai or will Ms. clothing Chennai children, Louis Vuitton, Versace, Giorgio Armani brand for car decoration enterprises, the idea of the heart, a new leap forward in new directions. Main products: car dvd player and in car camera, are with good quality.
According to my understanding, has been part of a large car decoration brand began a line, second line, third-line city terminal image of the shop to build the exploration and action, however still in a directly entered the automotive products market of the "protection of this" type practice, a great terminal image of the store not the ideas but also can make use of the popularity of automotive supplies market, did not completely establish the brand influence release from the channel among the group of automotive supplies, real deep into the Street with the brand, large brand shopping malls, large shopping facilities The huge market of the end consumer groups, still confined to the enterprise the initial stage of the channel marketing.
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ABOUT THE AUTHOR
Jodiemht has been in the car aftermarket industry for 3 years. She specializes in car DVD player, car GPS, car camera, car DVD player and other aftermarket products. You can learn more about car camera, car GPS, and car DVD at her company site.