Every year GMC holds the Monday Night Football Tour, and just last week the tour was ended for this year. More than three hundred volunteers built playgrounds as part of United Way’s national effort to change the face of America by 2018 during this season of the Monday Night Football Tour. NFL cities were the beneficiaries of these playgrounds which are part of an effort to get kids to be active and healthier by 2018.
Every year GMC holds the Monday Night Football Tour, and just last week the tour was ended for this year. More than three hundred volunteers built playgrounds as part of United Way’s national effort to change the face of America by 2018 during this season of the Monday Night Football Tour. NFL cities were the beneficiaries of these playgrounds which are part of an effort to get kids to be active and healthier by 2018.
The playgrounds were built in Dallas, Tampa Bay, Detroit, New York City, Kansas City, Philadelphia, Boston, New Orleans, and Seattle. It wasn’t just ordinary volunteers doing the work either. Even NFL players themselves pitched to help out and build playgrounds for children who need them. The Detroit Lions’ tight end Brandon Pettigrew contributed over a thousand hours of labor alone.
GMC is proud to represent projects like the Monday night football tour building these playgrounds. In Kansas City, Missouri the Monday Night Football Tour built a playground for a school that had been built twenty five years ago and had been lacking a playground the whole time. Another school in New York was given a playground for younger students because before it only had equipment available for younger students.
The program is a part of the United Way Healthy Kids Zones—Driven by GM, which through these playgrounds has given thousands of children the opportunity to get some much needed exercise and build their upper body strength and endurance. The playground equipment was paid for by GMC and supplied by the playground equipment manufacturer GameTime. The playgrounds will not only promote healthy bodies for children, but will also encourage them to pursue more social interaction with their peers and healthier overall lifestyles.
“GMC recognizes how important it is to raise awareness about the issue of childhood obesity and to create new opportunities for young people to lead healthier lifestyles,” said Craig Bierley, GMC Advertising and Sales Promotion director. “By working with the NFL and United Way, GMC is helping make communities stronger.”
The Monday Night Football Tour also promoted the program by allowing fans to square off against the professional football players. The fans had the opportunity to win Monday Night Football game tickets, gift cards for the NFL store, and NFL memorabilia autographed by players and other NFL stars.
Both current and former NFL players were available to meet the players during the tour. Deion Sanders was one of the NFL players available to meet the fans during the tour. The New England Patriots tight end Rob Gronkowski was there as well and set a single season NFL record for receiving yards at his position during the NFL season just passed. And it wasn’t just the players out there ready to meet fans. The ESPN Monday Night Football announcer Mike Tiricio was also there.
There were approximately eleven thousand five hundred huge NFL fans that had the excitement of getting to meet their favorite NFL star. Then these lucky fans were treated to a test drive of the GMC Acadia crossover, Sierra pickup truck, Terrain SUV, and the Yukon full size SUV.
“This year, GMC built on the success of a great program launched in 2010,” Bierley said. “Thousands of football fans were able to connect with star players and personalities while also realizing the tremendous capability of GMC vehicles.”
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