How Your Favorite Engines Came To A Mazda Dealer Near You
You will find many innovative cars at a Mazda dealer near you. The company had to come up with something to set it apart, and its revolutionary approach to engine design and corporate strategy has served company executive and drivers alike quite well.
When you first walked in to talk to a Mazda dealer, did you go in because of the catchy commercials with the "zoom zoom" song? This has been one of the most successful ads for the company. The company had to be different if it wanted to succeed. It had to have an innovative product that consumers wanted, and it needed investors. The company came out with two engines that set it apart, a look, and a catchy commercial as the years wore on. They also brought in investors and partnerships that aided in the success of the brand.
The company needed a way to set itself apart and created the Wankel rotary engine. The engine became popular because it offered a powerful lightweight option. There are drawbacks to this engine. Since the company is the only one using it, finding someone to fix it is often harder and more expensive. Consumers don't seem to mind, since this engine is what spurred the company's success and it is still in use. Even so, the company did offer cars with piston engines as well. To this day, they are the only manufacturer offering the rotary engine in a pickup truck.
Success with the rotary engine continued until the oil crisis in 1973. Buyers began looking for a less gas guzzling option. This turn nearly bankrupted the company. They were saved by an investor and started focusing on the piston engines consumers were demanding. They still used the rotary engine in some of the sports cars.
The financial difficulties of the company led to a partnership with Ford. The two companies worked together to create many new models based on one another's expertise. For instance, Ford brought a pickup to the table and the company brought Ford the Laser and Escort models. This partnership was brilliant, as the companies were now responsible for both the Explorer and the Navajo. Working together and sharing technological advances brought more options to your Mazda dealer.
In 1995 they created a new engine, the miller cycle. This engine was used in the Millenia model in 1995. In 2008, a smaller version was made and used in the Demio. As with the Wankel rotary engine, the company remains the only manufacturer. Of course the same issue arises with the cost to repair a less known and used engine. Still, consumers want what they want, and they seem to want what the company is offering.
Since 1936 the emblem has changed seven times. The products have changed, and the company has changed partners and stake holders. The commercials have even changed, though the "zoom zoom" remains. You can still walk into a Mazda dealership and know you are buying the quality associated with their brand. You can get service for your car through them, and you can be sure that you are buying one of the most innovative products out there, and a product backed by Americans.
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