Faced with an uncertain market with ample new challenges, Land Rover
has decided to freshen up its entire lineup. New Land Rover models that
will get a midlife update include the LR3, Range Rover, and Range Rover
Sport. All of these new models will be on display at the upcoming New
York Auto Show.
New upgrades to Land Rover models include fresh interior design,
upgrades to the chassis, modest exterior updates, and even new V8
engines. Aurora Land Rover says that to further highlight these changes, the Land Rove LR3 will also be getting a name change to LR4.
In addition to its name change, the new LR4 will get plenty of attention inside the cabin, where Used Cars Denver,
which specializes in Land Rover models, says American consumers have
indicated room for improvement. Instead of its current utilitarian
design, the new LR4 interior will have more soft surfaces and more of
an up market feel and look. The LR4 will also receive an updated front
grille that is similar to the one on the Range Rover. The new LR4 will
go on sale in October.
The Range Rover Sport will receive 1,420 all new parts. Styling cues
will also put it more in line with the larger Range Rover. There will
also be new Jaguar-sourced Bilstein dampers to help with on-road
driving comfort. The larger Range Rover will get a Jaguar-sourced
5.0-liter V8 that produces 510 horsepower. A 5.0-liter V8 that produces
375 horsepower will also become available on all three Land Rover
models. With the new X5 and M5 seeing high demand at BMW Los Angeles dealer
it seems like an appropriate time for Land Rover to revamp its lineup.
This is especially true as the premium SUV segment is facing more
difficulties than most vehicle segments.
Joe Kent is a writer for TK Carsites, an automotive website design and marketing firm in Orange, CA, that specializes in automotive SEO and working with car dealers nationwide.
