First of all, in the marketing strategy of the early days margin throughout the day edge energy is concentrated in the exports of this in the domestic market this one is the export selling, domestic follow what are they selling.
Later the Tianyuan company personnel changes, and Tao Jin was transferred to Hangzhou, more responsible for the provinces, and this region is more fierce competition, whether it is the management of the team members, or the grasp of the market, a new The challenge for the pottery into the grasp of team management experience, is a very good opportunity in this area has been a good exercise. Including pre-Tianyuan Company, this time in Guangzhou, Tao Jin to get along with each department are more harmonious. In the process of getting along with each department, he knew the concept of a company, a company is how the framework should be how to run the company.Organizational change and development, and relaxed corporate culture, Tianyuan has trained many of the later venture alone boss.
To the end of 2006, Tao into entrepreneurship. Why did you consider out of business Tao Jin believes that there are two reasons.
First of all, in the marketing strategy of the early days margin throughout the day edge energy is concentrated in the export of this in the domestic market this one is the export selling, domestic follow what are they selling. After all, domestic, foreign differences, and the Tao into who did not separate to do, in this case, it is difficult to do. At that time, the entire industry are not standardized, this market is not mature enough, no matter which brand, there are a lot of problems. Of course there are some do a better job, a single product is doing very well. But when it comes to price, when fighting price, so the factory cost savings, and then appeared in a lot of problems. Pottery into the day margin of the company from 2002 to 2006 when, because of some quality problems, the original do not do well in each province agents looking for someone to do the agents of some new products and found that I do not know who to turn to do.
The second reason is personal and subjective reasons above, the Tianyuan Company does not have much product, a narrow range of products, two of three products compared with other competitors can not compete. In this case, you feel no direction, grow older, the pressures of life is also increasing. "In fact, any business, hope to one day be able to do a little business." Tao Jin said, to make this decision, he did not pro-active ideas or plans that must venture out, is a partner encouraged, so the pottery into venture out.
07,08 This two years Taojin Gang started when spotted a product, namely GPS navigation. As early as 2006, GPS navigation is not a lot of the earliest pottery into a product range of IT and vehicles between a product called Bluetooth GPS module, and do a GPS speedometer class products, in addition to a brand of OEM and portable navigation.
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