Renault Pulse Price Review and Specifications
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The French carmaker Renault is showing no signs of tiring at
all. The company is on a complete war footing after its severed ties with the
Mahindra. The company had just launched the D-segment Renault Fluence and the
Koleos SUV. The company now plans to release a slew of cars beginning with the
unveiling of its small car for the Indian market, the Pulse. The car had a
dream debut and was launched at the eve of inaugural Indian F1 GP after the
race in the evening at Delhi. The car was ignitioned by Formula 1 drivers Mark
Webber and Karun Chandhok.
The news of a Renault Small car was buzzing all around the
auto markets in India. Sometimes it was the Renault Clio and then other times
it was the Renault Modus. Finally the bunny out of the hat was the Renault Pulse.
The car is expected to share most of its dressing with the Nissan Micra.
The car will be launched in the diesel fuel variant paying
heeds to the current petrol prices and will be open to the public after its
limelight moment at the 2012 Auto Expo in Delhi. The car will be equipped with
a 1.5-litre dCi engine. The same engine is powering the Micra, Fluence and even
the likes of Nissan's recently launched Sunny sedan. The prospects of a petrol
fuel option are also not being denied and it could be the one similar to the
nice and torquey three-pot 1.2 litre engine from the Nissan Micra.
The Pulse will be an entry level car but not cheap. The car
will have a high end positioning in the hatchback segment. The size dimensions of the car will be
similar to the Nissan Micra and it will be adorned with a host of features
vying for the affluent urban buyer. Looking at these speculations, the market
positioning and the features – the car will have a price range of Rs 6-8 lakh
across petrol and diesel variants. The car will be priced a bit higher than the
Nissan Micra but will not look to fool itself like what the Honda Jazz did in
the initial launch. For the entire game plan of the Pulse though we will have
to celebrate the New Year and get tickets to the Auto Expo in Delhi.
Renault is surely in no hurry in launching a small car and is planning everything to the hilt. The company currently is building up production facilities and trying to gauge its ability to handle the demands of the Indian audience. They are spreading their dealerships and service outlets to allow the brand to thrive. The car when launched will look to create a niche audience in the crowded premium hatch space based on design, price and positioning. This means that it keeps the logistics simple and the Nissan Micra platform should ward off any delivery troubles. The Pulse might not create a lot of heart beats but will surely look to get a fair share of the market. The Renault Pulse will compete against the likes of the highly competitive cars like Suzuki Swift, Chevrolet Beat, Hyundai i20 and its Nissan Micra.
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