Tata Merlin Price Review and Specifications
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This festive season is expected end with a bang with the
launch of Tata Merlin SUV. The car is expected to see the light of the day by
the end of this month. The car is expected to be one of the biggest and eagerly
awaited car launches from the house of Tata. This does make us wonder as to
what extent do car makers address the need of the buyers. This surely looks
like a bold step considering the last few months have been launches of value
for money cars like the Toyota Etios Diesel and Etios Liva Diesel, Chevrolet
Defeat Diesel, and New Maruti Swift are the most remarkable one.
In fact it is the year of the hatchbacks in India and every maker wants to have his share of the small car pie. The SUV segment still seems to be in a deep slumber.
The SUV cars have their own fan following especially among
off road enthusiasts who have want that adrenaline rush and don’t mind that
extra splurging for the sake of fun and frivolous. The SUV comes around the
range of Rs.6 lakh and upwards which is out of the reach of people looking for
value for money car or even a second car.
Mahindra however has carved a new path with the launch of
the Mahindra Bolero which is surprisingly priced at the range of Rs. 4 lakh to
Rs. 6 lakh. Even if the cost factor is not the one to hamper the purchasing,
there is the Kitna deti hain question aka mileage factor. There is also another
reason which tends to make its ownership much far from the palms of any
standard residing Indian customer i.e. Mileage. So to expect too much of the
Merlin would be nothing short of blind positiveness. However one cannot help
but think about the reputation of its existing Safari version and it could
surely throw in an interesting mix.
The Tata Merlin is an improved Safari and therefore it is
expected to have some bearing on the cost as well. The Merlin will surely carry
its worthiness with some good facelifts and extended title tag and features.
The car has also a lot of drawings from the Tata Aria.
Mahindra is already walking away smiling to the banks with its
Mahindra XUV500 sold out for months to come and yet they are having a eagle’s
eye on the upcoming Tata Merlin and are in no mood to let off their supremacy
in the SUV segment. The Mahindra is all set release its own version of a cheap
SUV as a rival to the Merlin. There are even reports of a mini xylo being ready
for launch in the pipeline. All these developments and intense competition
surely augurs well for the SUV segment which has not yet arrived to the front
in India.The new Merlin is expected to compete with the likes of Mahindra
Bolero and Chevrolet Tavera and its own existing Safari which will still be in
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