The biggest bottleneck in domestic navigation

Jul 10
07:07

2012

jodie mht

jodie mht

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

When the domestic navigations industry seems to be caught in the quagmire of the occasion of a cool look

mediaimage

Compared to weak imports and domestic GPS,The biggest bottleneck in domestic navigation  Articles it seems less disappointing domestic navigation embodied in the past few years to hone in addition to some dissatisfaction and demands for navigation products. Domestic users do not care about the appearance of the product with the glossy screen already do not care about the number of built-in navigation maps also do not care about your system is WinCE or Andrews, has been transferred to the real Internet in terms of demand for car navigation products. Said the popular portable PND or car machine pre-installed products, users require more practical function for the product navigation, for example, whether the combination of real-time traffic planning and navigation path, whether they have the traffic or road rescue function, whether the product voice operation even the surrounding query can find promotional discount information, these requirements seem to look less reasonable, but calmly and carefully think about these demands is undoubtedly a mature performance in the domestic navigation user navigation Internet even smart navigation products in the state is ready to come.

However, in 2011 in the past we have seen some attempts of domestic users in the smart Internet navigation, in the PND from the Tomine riders online as well as the G-book in the pre-installed in the vehicle computer products and OnStar increasing popularity seems to saw a new hope for the intelligent navigation. And riders online a few hundred units a year sales and OnStar poor service renewal rate, simply transplant foreign Telematics car dvd and car gps technology seems to have some faces an uncertain future, domestic users seem to pay more attention to the product of real quality and cost .

When the domestic navigation industry seems to be caught in the quagmire of the occasion of a cool look at the domestic two map makers of four-dimensional and high Germany, there are those who act it  Even the origin of the time when most users are still concerned about the appearance of navigation products and prices. The map makers of the soul as a navigation products seems to have been forgotten, no map, no navigation, this sentence is straightforward to tell the status and role of map makers in the entire navigation industry chain can not be ignored.

Let us first take a look at the map of high Germany, profitability and corporate risk-resisting ability does not seem we should be concerned about, we mainly take a look at what as in consumer products, and navigation aspects of high Germany. The first is the introduction of the "High Germany Map" German Cup "China Position Application Contest, followed by the contractor, estimates from these various initiatives, high Germany Map seems optimistic about the unknown piece of cake of location-based services, however in the current domestic this road far too mature market environment, we do not know.