The increasing prevalence of navigation map piracy

Since the 2012 opening year, the automotive industry have been caught in the credit crisis, car equipment, decoration together with "trouble". Recall that in March, car navigation was tested less than 30 percent of the qualified rate, including product quality, navigation maps become common knowledge.

Consumers for the long-standing grudges navigation map, map lack of mistake often leads motorists to detour, taking the wrong path. Accident or because of the reasons of the map, vehicle repairs, maintenance costs rising. The major media are difficult to upgrade the navigation map upgrade expensive, piracy and other issues through a series of thematic analysis. A sudden, is not only the navigation map, and even the quality of the navigation equipment and car navigation manufacturers have been condemned flooded, questioned the scope of products and manufacturers spread to other car equipment. Short period of time, the manufacturers of the various navigation and map makers together raised the banner of "fake" catch on anti-counterfeiting activities spread throughout the country.

Analysis of the reason of the car navigation industry in deep credit crisis

However, in the navigation map, the navigation device counterfeiting have not seen the remarkable results, car decoration also exposed the shocking news: "Black Cotton" Car Seat 21 invisible killer, Shanghai, Beijing, Hong Kong and other cities the Consumer Council, Consumers Protection Commission jointly issued a consumer alert calling for consumers to guard against "black cotton" Car Seat. Navigation map of defects, "Black Cotton" Car Seat more dangerous, long-term threat to motorists, passengers' lives and health.

Really, one after another, with the automotive industry since the events of drivers, passengers lives and health car dvd and car gps threat to occur, resulting in the consumer automotive industry confidence dropped to freezing point. In another point of view can be seen, the lack of auto-related industry standards, so that the trade order is chaos. Do not know the product quality, intellectual property, corporate integrity, but also one of the reasons for the decline of consumer confidence.

Enterprises in market competition is supposed to be "fast" and insight into the market, R & D products, breakthrough technologies, to seize opportunities, to occupy the largest market share, market action are inseparable from the "rapid". Today's technology development by leaps and bounds, and opportunities are fleeting. Competition in the Red Sea, in which a step to promote slow down, it will drag the company's projects lag, businesses lost opportunities caused by the large sums of capital loss; shaken the industry's position; will shake the enterprise roots, so to map fast, often ignore the sense of product quality and customer experience. Although the speed is the essential driving force of enterprise development, but the enterprise foothold or quality of the product, the integrity of standing, the enterprises should assume and for the consumer is responsible for consciousness.