With Chrysler’s bankruptcy problems, the automaker has been trying hard to unload its Dodge Viper business. Since late in 2008, Chrysler has been working to find a buyer for the Viper sports car brand, but unfortunately the only offers available went up to $10 million – far less than Chrysler was hoping.
As a result of the Viper brand being virtually unsellable, Chrysler will be holding onto it, meaning the brand will be handed over to Fiat to control. Reportedly, Chrysler had received offers of up to $35 million for the Dodge Viper business, but unfortunately used cars Connecticut dealers believe these offers were well before bankruptcy and needless to say have since fell through.
With Chrysler now emerging from bankruptcy as a new company, the Viper’s fate will now be decided by Italian automaker Fiat. This includes the control of all Viper assets says Texas Dodge. Fiat can continue to look for a potential buyer for the assets. However, the other option is for Fiat is to simply dissolve the brand, which one body shop Oklahoma City observes is a sure way to remove competition from Fiat’s own Ferrari and Maserati sports car brands.
The Dodge Viper brand began 17 years ago. The brand helped Chrysler add a performance pedigree to its image and has earned a cult following. After a mere 25,000 Vipers have been produced, there will still be plenty of disappointed enthusiasts should the brand cease to exist.Volvo Dives into Plug-in Hybrid Technology
Volvo has been struggling amid slumping global sales, but that hasn’t stopped the automaker from diving into research and development. One such as product of its R&D efforts is a new plug-in hybrid that will be due by 2012. Volvo has committed itself to producing a high mileage diesel-electric plug-in hybrid, but it has yet to confirm its plans to sell the vehicle in the U.S.Lexus ES Still Critical to Luxury Brand Lineup
As one Lexus’ most popular models, there will be plenty of drivers that will be happy to see a revamped Lexus ES 350 coming to showrooms later this month. While it may not be a full redesign, the updating certainly brings needed enhancements.Euro Civic Type-R Teases U.S. Consumers
In the U.S., Honda is mostly known for producing somewhat conservative, economical cars. However, the image of Honda outside of the States is far more performance oriented. This is attributed to a range of models that can be had overseas, but remain unavailable here.