10 Proven Copywriting Tips For Killer Copy
10 copywriting tips that will give you the formula that you need to succeed. Use these copywriting tips to increase sales and revenue in less than a week by…
When most people think of copywriting tips they think of a list of individual points that can be used to write hot copy. Well, I am going to give you a list but first I want to give you one of the biggest copywriting tips that you will ever learn…copywriting is both an art and a science.
For the professional copywriter the equation comes in two parts. The first is an art; some call it a gift that allows the words to flow easily and smoothly. The second is a scientific formula.
Copywriting Tips – The Success Formula
#1 - Monster Headlines - The headline is the most important part of any piece of sales copy. The profit or loss in any piece of copy is the headline and it is responsible for 80% of the sales generated by a piece of copy.
#2 - Get Inside Their Head – If you ever want to succeed as a copywriter one of the copywriting tips that I can give you is to learn how to get inside the head of your customers.
Put yourself in their shoes and see through their eyes. Look at your product or service and try to find the things that would excite you.
#3 - The Secret of the Average Customer – The most important thing that you can ever learn is that the average customer could care less about the features of your product.
Customers want to know what you product can do for them, not how many bells and whistles it has.
#4 - Read it Out Loud – This may sound crazy at first but trust me it works.
Read your copy out loud. Reading your copy this way will help you find areas where the copy does not flow smoothly or sound good to the ear. This is actually one of the best copywriting tips that I ever learned and it has helped me tremendously.
#5 – Proofread Your Work – Read your copy over 5 or 6 times to find any spelling or grammatical errors.
Have a friend or colleague read the copy too, they will pick up on things that you may have missed.
#6 - Up Close and Personal – Talk to your prospects on a personal level. Make them feel like you are talking only to them.
Avoid using words like we and I, use me and I instead.
#7 - Specifics – When working with headlines, be specific instead of using broad terms.
Let’s compare two simple headlines.
How to Stop Smoking
Stop Smoking in 10 Days or Less!
Which of these headlines would grab the interest of a prospect more? The first tells the customer how to stop smoking. Good, but not great.
The Second not only tells the customer how to stop smoking but also specifically tells them that they can do it in a specified period of time.
#8 - K.I.S.S. – No I am not talking about loud rock and roll, I am talking about Keep It Simple…Stupid.
There are a many different versions of this theory but they all mean the same thing. Keep tech speak, jargon, industry speak, and geek speak out of your copy. You want your prospects to understand your offer so speak in easy to understand language.
#9 - Call To Action Above the Fold – Above the fold means on the first screen that the reader sees.
If possible (it is not always so) place your first call to action above the fold. And while we are talking about call to action, don’t settle for just one. Sprinkle calls to action throughout your copy, especially after discussing a powerful benefit.
#10 – Peer Pressure - Actually I am talking about testimonials.
People are reassured by reading the words of others who have purchased the product or service. The things that others say about your product, company, or service is a very powerful selling tool.
Copywriting Tips Conclusion
Copywriting is both an art and a science. On one hand it takes time and experience to get just right but there is a formula that every copywriter uses. I hope that you found these copywriting tips helpful and you can find more tips, guides, and other free stuff on my blog.
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ABOUT THE AUTHOR
Jeremy Reeves is a freelance copywriter and marketing consultant. His unique and innovative marketing strategies, combined with results-getting copy have earned his clients millions of dollars. To learn more about Jeremy and how he can grow your business, head over to www.JeremyReeves.com/freelance-copywriter.html