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4 Benefits of Unified Communications for SMBs

Small to Medium-Sized Businesses (SMBs) can gain a competitive advantage by investing in a unified communications system. Here are 4 primary benefits.

Two qualities that make small and medium-sized businesses strong are their ability to adapt quickly to changes in their market and remain flexible to customer demands. They need to be able to live up to these characteristics while keeping costs down. Effective communications is critical to their success, and an investment in unified communications (UC) is the leading solution.

Unified communications is the convergence of real-time voice, video, and data solutions along with software applications. This includes communication methods such as telephony, instant messaging, video conferencing, data sharing, and more. In essence, UC integrates all of your business’s communications into a single system that can improve your productivity and your ability to compete with larger organizations, while reducing your costs.

These benefits, that were once only thought to be available to larger organizations, can equally benefit small to medium-sized businesses, too.

1. Simple

With UC, you can tie various devices together along with your CRM, ERP, and business productivity applications. You can create interoperability between a wide variety of phones, data networks, and other business applications, such as IBM Domino/Lotus Notes, Microsoft Exchange/Outlook, and Office. Plus, instead of managing multiple voice, fax, and data devices, unified communications ties together all your communications into one virtually identity, making communications simpler for your customers, too.

2. Flexible

If you’re like many SMBs, you have a BYOD (bring your own device) policy whereby your employees can use their own smartphones, tablets, and other communication devices, and use them on the go, too. If you invest in a unified communications systems, they will have the flexibility to the same feature-rich functionality no matter where they conduct business. Whether they’re inside the building, at another company location, a customer site, or at the home office, they can enjoy the productivity and functionality as if they were working in their office. Plus, when you partner with the right telecommunications company, they can assist you with designing a system that meets your communications needs for today with scalability that you can grow into with less cost than non-unified systems.

3. Reliable

Privacy, protection, and control of data are essential, along with availability. With an updated unified communications system, your local area network design security features protect all of your information and your customers’ information using the latest leading-edge technologies in hardware and software applications. It will make certain that you are compliant with any regulations governing your industry. Plus, you can ensure reliability by designing redundancy into your local area network service to protect against loss of data or connectivity due to system crashes.

4. Cost Effective

If cost concerns have held you back from creating investing in UC for you business, you are missing an opportunity to add money to your bottom line. Not all unified communications systems are the same. You have many options to choose from to meet your specific needs and goals. By combining your various forms of communication, you’ll receive a boost in productivity, which is just one benefit for an increase in profitability. Additionally, you can further save money by reducing the number of contracts you sign with multiple carrier plans for your voice, Internet, and conferencing needs.

At Maryland Telephone, we understand the complications that can arise as SMBs have communication needs that advance beyond their legacy communications systems with an increasingly mobile workforce and multiple locations. We review your communications end-to-end to identify opportunities for unified communication between the technologies you have in place to reduce your costs, make your communications easier and more reliableArticle Submission, with scalability for future growth.

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Michael Cook is the president of Maryland Telephone, a premier telecommunications company serving the Mid-Atlantic Region. Maryland Telephone offers unified communications combining voice, video, and data solutions to help businesses increase productivity, while attracting and retaining customers, with safeguards against interruptions of communications and loss of data, all at a cost saving. To speak with Michael, call (410) 583-4910.

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