5 Simple Ways an Orange County Photographer can Increase Revenue

Business Articles | June 23, 2009

The OC wedding photography business is competitive. In order to compete effectively, a photographer should find new ways of increasing revenue.

While OC photographers generally enter the industry because the love taking pictures, nonetheless most must address the business side of their profession to continue doing the work they love. This article offers five simple ways in which an Orange County photographer can add chargeable value to his offering, which will increase the revenue of the business.

1. When shooting at a wedding reception, setup a photography booth for the guests. At most weddings two photographers are needed to cover the ceremony but only one for the reception. This leaves one of the photographers free to add more value to the event by taking portraits of the guests.

The guests are usually already dressed to look their bests. Many men are reluctant to spend the time needed to dress up for pictures and therefore are pleased at this opportunity to shoot (no pun intended) two birds with one stone- one dress up event to attend a wedding and get family portraits taken. Give these families information on how they can view and order their portraits online and watch your orders grow.

2. Offer wall collection consultations. Many clients come to a photography studio with the intent of purchasing one or two large portraits. After a photographer has shown how a group of pictures can be artistically grouped together to create a powerful impact, many will decide to purchase enough pictures to fill a collection instead of simply a few large prints.

3. Offer a variety of designs and portraits. Most photography sessions are being shot for a diverse audience. In a typical family shoot, the taste and products of a teenager is going to vary greatly from those of the grandmother. By offering a variety of products and styles, a photographer is more likely to appeal each potential purchaser.

4. Rent out your studio to other Orange County photographers. There are a number of photographers who do not own a studio. The numbers for opening a studio does not work for them. You can develop positive relationships with other photographers and increase revenue by renting out your studio when it is not in use.

To prosper in the OC photography industry, a photographer needs to increase revenue. The implementation of the above suggestions will help accomplish that objective.

Article Tags: Simple Ways, Orange County, Increase Revenue

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ABOUT THE AUTHOR

Stephen and Vanessa are professional portrait and wedding photographers. They began as OC Wedding Photographers but later move to Newport Beach and became Orange County Photographers.

They serve clients in San Diego, Las Angeles, and Riverside Counties. In Orange County, they serve Newport Beach, Laguna Beach, Irvine, Laguna Beach and Costa Mesa.

Vanessa teaches Laguna Portrait Photographers technique and business strategy.