5 Suggestions for Using Newport Beach High School Proms to Market Senior Portraits

Orange County photographers can utilize high school proms to market effectively for senior portraits.

The senior portrait industry is competitive yet holds great opportunities for those who can effectively market a quality product. One way to market effectively to high school seniors is to seek to build relationships and contacts when shooting a high school prom. This article looks at there ways in which a Newport Beach photographer can effectively do this.

1. Build a good rapport with the students. These students will likely book with someone who makes them feel comfortable and is able to relate to their life. In addition, they will feel comfortable introducing/referring you to their friends.

2. Offer a terrific product. Spend some extra time editing. The quality of your work will convince the students that you are the competent professional they would like to use for their senior portraits. These pictures are going to be viewed by most of the students at the high school, giving you greater exposure to this market. You want this exposure to represent your best work.

3. Assuming you have collected the package money at the prom, tag the students on Facebook with one of their best images from the prom. This will give you exposure to all or their Facebook friends. A number of those students will be high school students thinking of senior portraits. Your information coming to them via their friend will grant you some credibility. This method provides far more credibility then a (what they see as a) self-serving advertisement.

4. At the prom distribute information about your high school senior packages. Collect email addresses so you can let them know of any specials you may be having in the near future. Ask what year in school they are in. By doing this you will be able to time your communications for the time when most high school students decide to purchase senior portraits.

5. Before you send an email out to all of the students about their pictures being available for viewing on your website, alter your website so that a senior portrait promotional is showing.

The senior portrait market can be a great opportunity for an Orange County photographer. To succeed a photographer needs to market effectively. Marketing to this group through the shooting of a prom is an effective way to reach these individuals.

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