5 Ways Orange County Photographers Can Add Value

Business Articles | August 4, 2009

Photographers in Newport Beach, Laguna Beach and Costa Mograesa has a number of great photographers. In order to compete effectively, a photographer can following the the five related tips.

While there may be short term opportunities which a Newport Beach photographer can exploit to increase profits, the best long term strategy for succeeding in the photography industry is to create value for your clients. This article lists some profitable ways to give additional value to clients.

Provide your clients with timely information on the type of clothing to wear at a photo shoot (including what colors generally looks good), how make-up can add to an images, grooming reminders (fingernails trimmed, lotion for dry skin etc.), and how to remove lenses from glasses to remove glare and reflections.

Automate your Photoshop actions and make your information systems effective. Run batch processes on all images. This will allow you to offer a greater variety of images at the same price as the competition. This will also give you faster turnaround – an ability client’s truly appreciate.

Offer a variety of designs and products. By doing this everyone in a large family photo shoot (for example) will be able to find a product which they appreciate. Parents and teenagers usually appreciate different things. With a large variety, everyone can get something they like from their same investment of time and money (the photo shoot and associated fee).

Offer collections consultations. Clients are relying on your expertise. By putting together an artfully produced concept of a gallery collection for their wall, they will have a starting point in choosing what they want (most of the time they choose what you have done and want just a little bit of customization).

During a family session take a variety of shots broken up in a variety of different groups in addition to the formal portrait. By giving the family the baby images they were looking for

, the senior portrait pose and the toddler twin image for grandma you give them much greater value than simply a formal portrait. The will reward you for doing this with greater orders.

Adding greater value to your product offering is a win/win your client gets greater value (client wins) and generally they are willing to pay for that extra value (photographer wins).

Article Tags: Photo Shoot, Greater Value

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ABOUT THE AUTHOR

After beginning her practice in Murrieta, Vanessa started an office in Newport Beach and became an Orange County Photographer. She expanded her services to Laguna Beach, Huntington Beach, Irvinee, Dana Point and San Diego.

Vanessa now works as a Laguna Beach Family Photographer. She also teaches classes on technique and business practices to other Orange County Wedding Photographers.