Gifting can also be a great strategy when adopted as a morale booster. Even disgruntled employees, disinterested dealers and prospective customers can be influenced with a gift that is judiciously selected and delivered at the right time in the right way. Smart marketers place gifts (with branding) inside direct mailer packs or offer it to first time customers. Put simply, a thoughtful gift is something that can help create a memorable experience and a lasting relationship.
Gifting has become an omnipresent expression of affection, appreciation or satisfaction. Be it for a birthday party at a tranquil home or a customer meet at a swanky hotel, a gift can make a world of difference to the get together. It comes handy when people find it hard to express their emotions in an appropriate manner. It can also augment the way relationships are created, preserved or strengthened.
The concept of corporate gifting has evolved over the years. It wouldn’t be wrong to say that gifting has come of age! Most of the working professionals spend a lot of time at the office; so it is imperative that they find new ways to maintain an affable relationship with everyone–bosses, clients, partners and subordinates, among others. Since relationships can make or break a business, today’s decision makers are turning to innovative corporate gifting ideas. They go the extra mile to ensure that the chosen gift serves as the right medium through which they are able to express their feelings and intentions.
The reason, utility value, monetary worth, emotional appeal and timing are just a few of the key attributes that determine the effectiveness of a corporate gifting idea. An employee’s 5-year tenure in a company or a promotion can be recognized with a suitable gift. Regular accomplishment of sales targets, repeated customer appreciations, contribution of a profit-generating idea, delivery of sustainable quality, discipline & punctuality, increase in responsibility and brand loyalty are just a handful of reasons why a company chooses the gifting route to connect better with the people who matter.
Gifting can also be a great strategy when adopted as a morale booster. Even disgruntled employees, disinterested dealers and prospective customers can be influenced with a gift that is judiciously selected and delivered at the right time in the right way. Smart marketers place gifts (with branding) inside direct mailer packs or offer it to first time customers. Put simply, a thoughtful gift is something that can help create a memorable experiences and lasting relationships - be it in a large corporate house or a small family business.
Stress busters, cut CDs, innovative pen drives, branded travel pillows, world time wrist watches, pocket projectors, aroma products family gifts like packs of home fragrances... this is just a tip of the ice berg when it comes to listing out the possibilities in corporate gifting ideas. The conclusion is that the meaning and timing of a gifting idea is more important than the gift itself. So the next time you decide to give a gift, ask these questions: Why? When? What? Where? How?Source: Free Articles from ArticlesFactory.com
