Adidas Will Keep on Promoting the Sustainable Development

Aug 24
08:20

2012

Arrion king

Arrion king

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Now, Adidas highly praises green environmental protection and creates products of sustainable development. In the following content, we are going to make an introduction to its sustainable development work's a few keynotes.

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Moreover; the FTSE Social Responsibility Index also included Adidas. What's more,Adidas Will Keep on Promoting the Sustainable Development Articles since 2000, Adidas was the sole company of sports articles, which published reports of sustainable development every year. The sustainable development work of Adidas Group is going to emphasize these aspects below. Adidas, in the first place, want to eliminate materials and handicrafts that are pollutants out by means of development. Moreover, materials and actions with sustainable development will be adopted. Secondly, as long as technology allows, Adidas will use recycled materials. Thirdly, Adidas is committed to avoid using PVC in all product categories. At present, ninety-nine percent products do not contain PVC.

Adidas would like to invest in sustainable cottons and it also supports and funds in "Better Cotton Initiative". This Initiative aims to improve the cotton industry's environmental footprint. As a part of the Group's environmental protection strategy, Adidas promises to put better cottons into the use of one hundred percent products. Simon Cartwright added: "The 2012 London Olympic Games let us set a new goal". "In the sustainable development domain, our progress will be accelerated with the help of it". "In the Olympic Games, we can see the process by ourselves". "Viewers will have a look at the most exciting sustainable development products in the London Olympic Games' tennis match", said him.

So when you are watch Murray or Tsonga play, you can be at full ease. Because waste bottles, such as beverage bottles as well as detergent bottles will be made into polyester shirts that will be provided for them to dress. Allowing our athletes to put on sustainable development products is very necessary. It can be accounted that the sustainable development is supported by a lot of athletes themselves. Athletes can be at ease, for in order to promote products' sustainable development to the largest extent, Adidas has taken measures what they can take. Furthermore, depends on its advanced technology, Adidas products' performance will not be affected.

Although Adidas SUPERNOVA SEQUENCE was not the new style that Adidas launched this year. Since SUPERNOVA SEQUENCE 4 appeared on the market as the main style of the "try to run for twenty-eight days" redemption activity, it has been the first shoe style for running enthusiasts to choose in daily jogging trains. SUPERNOVA SEQUENCE 4 not only put the high-end configuration of the whole running shoes technologies of Adidas and the no more than thousand Yuan together when made a contrast with the past SUPERNOVA series' running shoes with supporting function. It continued the high performance-to-price ratio advantage as usual. Moreover, with exquisite details as well as all kinds of materials' combination, the technological feeling of the entire shoes was outstanding. So it was no wonder that it became another popular masterpiece on Adidas's professional jogging shoes market.