A dental marketing agency knows how to use social media as a tool to attract, engage and even retain patients. As a dentist you are missing out on huge opportunities to generate income if you haven’t started with social media marketing yet.
Social media for dentists have proved to be a blessing as they increase the reach of dental practice tremendously. Promoting your dental practice on different social media platforms will help you grab attention from a wider audience. Young adults and older people are all equally active on social media. Hence it is necessary to promote your practice on platforms like Facebook and Instagram. Find where your prospective patients spend a considerable amount of time and be active on those platforms. You have to be proactive and catch them at the right time instead of waiting around and expecting for miracles to happen.
Social media platforms that every dentist must use
Check these best platforms that can leverage social media marketing for dentists.
You can either create paid ads on facebook or post regularly and seek organic reach. If you are running ads, you need to understand Facebook algorithms. A dental marketing services company will be in a better position to create effective Facebook ad campaigns. Specific targeting options on the basis of demographics are available on Facebook. You can share photos of your clinic, run contests, share valuable dental tips and show off your expertise.
YouTube is the most apt platform for promoting audio visual content. Dentists can make videos to give a glimpse of their infrastructure and facilities. Your YouTube channel can also feature interviews. When the dentist appears on the screen and shares valuable information regarding various dental matters, it builds credibility and trust among patients. Patient testimonials can also be published on YouTube channel with their permission to boost social media marketing for dental clinics.
Another platform to expand reach with social media for dental practice is Twitter. Unlike other platforms, Twitter has character limits which makes it an ideal way to share short format content. Hashtags are the main highlight of Twitter. You can create branded hashtags to promote your clinic as well as use hashtags for services offered at your clinic. Whenever people search for dental surgery or any such dental treatments, your tweets will show up if you have used appropriate hashtags. Live tweets from dental conferences will help you multiply your reach by tapping into a new segment of audience.
Also, Read - Importance of patient satisfaction survey in dental reputation management
Instagram is a vital part of dental social media management. You can run interesting contests or quizzes just to encourage fun interactions between you and your patients. Instagram stories are a great feature that let you post photos or videos which are meant to disappear after 24 hours. Depending on the nature of the content that you have, you can decide whether they are important enough to permanently occupy a place on your profile or ideal to be posted as a story. Behind the scenes photos, dental events promotion or short video clips will ensure an unavoidable presence on Instagram.
Conclusion
Managing your dental practice and simultaneously paying attention to social media marketing can prove really tough. It is wise to contact Dental Marketo, the best dental marketing company to make sure that all these social media platforms reap maximum benefits for your dental clinic.
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