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Burger King franchise Creating memories

The Burger King Franchise is known for its quality of operation. It has fifty years of innovation and achievements to its credit.

Burger Kings franchise was started by James Mc Lamore and David Edgerton whom, interestingly, are both alumni of Cornell University School of Hotel Administration. James Mc Lamore visited original McDonald’s, which was restaurant based in San Bernardino, and was impressed by their assembly line-based production system. He then started what was known as the Insta Burger King on December 4, 1954 in the sub urban Miami, Florida. They adopted the system of franchising to increase their outlets as it reduced initial cost considerably for expansion. They are now present in 61 countries with total outlets reaching above 11, 220. 37, 000 employees of Burger King work to serve approximately 11.4 million customers daily. Sixty Six percent of Burger Kings franchise outlets are based in United States of America. They have a longstanding presence with United States Army and United States Installations world wide; this shows their commitment to quality and service which meets high standards.Burger Kings franchise has to follow strict compliances that will ensure both quality food and service. If you are planning to open or buy into any Burger Kings franchise then you have to follow nine steps stipulated by them. These include Initial contract, Franchise application, Internal approval, Franchise training approval and senior management interview, Franchise approval, site selection, site approval which is subjected to receipt of preliminary franchise approval, final approval or the period when construction starts, and franchise agreement which gives you license to operate as an Burger Kings franchise. It generally takes 12 months for these procedures to complete on an average. Geographical flexibility, difference in timings and availability of the application majorly contribute for opening of the restaurant. They have a wide variety of promotional, marketing and advertising campaigns by which they advertise the products of Burger King. They dropped their sluggish marketing campaign and introduced advertising campaign which prominently features the Burger King. Burger King logo got a make over and is designed for a brand new appearance and customers. This reflects the enthusiasm and energy for their Burger King franchises across the world. A Franchise is a contract or an agreement between two or more persons by which the franchisor grants the franchisee the right to operate a business according to the franchise system as determined by the franchisor. Burger Kings franchise is regulated as it can have profound impact on the company`s reputation. Burger Kings franchises can participate in distributing various scholarship programs offered by Burger King. They have their in house charitable organizations. Have It Your Way Foundation focuses on alleviation of hunger, disease prevention, and community education. McLamore Foundation provides scholarships to students in United States. McLamore Foundation and Have It Your Way foundation are not to profit organizations. On a regional level Burger Kings franchise and BK support Boston Red Sox Jimmy Fund and Burger King Cancer Caring Center.Burger Kings franchise was targeted by PETA (People for ethical treatment of animals). Burger King in response changed its suppliers and procured raw material/ingredients (eggs, meat, beefFeature Articles, ham etc) from animals which are raised on open land free of cages.

Article Tags: Burger Kings Franchise, Burger King, Burger Kings, Kings Franchise, United States

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ABOUT THE AUTHOR


Francisco Segura owns and operates http://www.burgerkingfranchiseguide.com Burger King Franchise



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