One of the best ways to build your brand
identity is by using customized covers with your reports, proposals, and
other documents. There are many ways these supplies can be customized
and make your work stand out. They will also help you build up your
customer or client base which is always a plus. Let's take a look at
some of the different types of customization available....
One of the best ways to build your brand
identity is by using customized covers with your reports, proposals, and
other documents. There are many ways these supplies can be customized
and make your work stand out. They'll also help you build up your
customer or client base which is always a plus. Let's take a look at
some of the different types of customization available....
Clear covers are great to use if you're on a
budget but still want to make an impression. You can create your own
title page, print it out on your laser or ink-jet printer, and then
stick it under a clear cover. Be sure to include all the important
details on your title page including your company's name, the title of
the document, the date, and so on.
One eye-catching option is foil stamping.
This can add a little flash and color to your work, which will really
make an impression on your audience. You can choose from a lot of
different colors so there are bound to be hues that will complement your
company's logo. The only problem with foil stamping is that it can be a
bit expensive. However, if you want to make an impression, you may find
that it's well worth the money.
Another option is using covers that have windows
cut out of them. You can choose covers that represent your company's
colors (i.e. blue, red, etc.) and then have windows cut out so the
readers can see the title of your document and other pertinent
information. There are covers like this available on the market but you
can have custom ones made to better fit your needs.
For those really important, special documents, you can't go wrong with covers that have been offset printed.
These covers need to be special ordered (which can be inconvenient if a
deadline is approaching) but they'll look great especially if you have a
colorful graphic to show off. Your documents will look like they've
been professionally published when you use these supplies, so be sure to
give them a try.
If you want to give your work a different feel, you should consider embossing.
The process creates a textured surface that will make the title or
company name more tangible. As a result, your documents will look
fantastic and will definitely make them easily distinguishable. This is
an excellent option for marketing materials, annual reports, and so much
more.
As you may expect, customized covers can bit a bit pricey and you
need to order them ahead of time. However, using these supplies is one
of the best ways to promote your brand identity and attract more
customers and/or clients. Not only will people be impressed by your
documents, they'll be more likely to remember you and do business with
your company or organization again and again. Be sure to use customized
covers for your next binding project so you can see for yourself how
they can help you build brand identity.
Jeff McRitchie is the Director of Marketing for MyBinding.com.
He regularly writes articles, reviews, and blog posts on topics related
to bookbinding, laminating, paper shredding, and office equipment. More
than 2,500 of his articles have been published in thousands of
locations on the Internet. If you're looking for information about binding covers his articles are a great place to start.
